Is your business dabbling with Facebook? Used correctly it can be a seriously handy way to interact with your customers and build a community around your brand. But mere dabbling isn’t enough to get you the results you crave.
Facebook is a well oiled social media machine, so you need to be smart about how you switch that engine on. For instance, if your Facebook business page isn’t set up correctly you will be limiting the number of people who see your posts. So let’s go back to basics and help you fine tune your page for maximum impact.
Personal verses business pages
Don’t get confused between a personal page and a business page. If you want to use Facebook to promote your brand you should set up a business page. If you try to use a personal page to do this Facebook will shut it down to protect the personal data of your customers. Don’t get caught out!
How to set up a business page
You may have heard that business pages on Facebook don’t get as much traffic as they used to. This is because Facebook has changed its algorithms to benefit paying advertisers. But there are still plenty of tricks for reaching the people most interested in your products and services by optimising your page.
The easiest way to begin setting up your business page is to type ‘Create a page’ into the search bar at the top of Facebook.
You will then be given six options for the type of page you want to create. The most relevant will be the options including ‘a small business’, ‘an organisation’ or ‘a brand’. Once you have clicked on one of these you will be given a list of categories. Pick one that best describes your business. You can add more categories and other basic business details later on.
The whole process takes minutes, but there’s plenty more you can do to optimise your business page for search engines and Facebook’s algorithms.
How to optimise your business page
Facebook will prompt you to do most of these things during the set up process but its a good idea to have a think about what you are going to add to each section before you start. Once your Facebook business page has been created it is public and customers will be able to see it so you don’t want missing information.
For more advice on setting up your Facebook business page and creating a content plan for it get in touch with Amplify PR for a consultation. We are experts in helping brands add power to their social media.
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