How to add power to your Facebook business page
Is your business dabbling with Facebook? Used correctly it can be a seriously handy way to interact with your customers and build a community around your brand. But mere dabbling isn’t enough to get you the results you crave.
Facebook is a well oiled social media machine, so you need to be smart about how you switch that engine on. For instance, if your Facebook business page isn’t set up correctly you will be limiting the number of people who see your posts. So let’s go back to basics and help you fine tune your page for maximum impact.
Personal verses business pages
Don’t get confused between a personal page and a business page. If you want to use Facebook to promote your brand you should set up a business page. If you try to use a personal page to do this Facebook will shut it down to protect the personal data of your customers. Don’t get caught out!
How to set up a business page
You may have heard that business pages on Facebook don’t get as much traffic as they used to. This is because Facebook has changed its algorithms to benefit paying advertisers. But there are still plenty of tricks for reaching the people most interested in your products and services by optimising your page.
The easiest way to begin setting up your business page is to type ‘Create a page’ into the search bar at the top of Facebook.
You will then be given six options for the type of page you want to create. The most relevant will be the options including ‘a small business’, ‘an organisation’ or ‘a brand’. Once you have clicked on one of these you will be given a list of categories. Pick one that best describes your business. You can add more categories and other basic business details later on.
The whole process takes minutes, but there’s plenty more you can do to optimise your business page for search engines and Facebook’s algorithms.
How to optimise your business page
- Use keywords – during the set up process make sure you use keywords to describe your business. These are words that customers might use to search for a business like yours on the internet.
- Add your website URL – one of the main reasons for having a presence on social media is to refer people to your website. Make sure this is in your About section.
- Personalise your Facebook URL – this should be as close to your company name as possible. For example: http://www.facebook.com/YourBusinessName – this makes it easier for customers to find your page and tag you in their posts, which in turn improves the reach of your page.
- Add a profile picture – upload an easily recognisable square profile picture. This should be your company logo and measure at least 180×180 pixels.
- Add a cover image that illustrates what your business is about. This should be 820×312 pixels. If you need to crop or resize your image, online photo editing tools like PicMonkey and Canva have templates for Facebook cover images.
- Define your audience – use the options available to you during the page set up to add your preferred audience or customers. You can make this as specific as women aged 20 to 30 in Manchester who enjoy meditation and speak Italian. Or you can make it more general.
- Complete your About and Service sections – these will let people know what you do and what they can expect from you in business and on your Facebook page. Use words that describe what your business does and complete every section that you can.
Facebook will prompt you to do most of these things during the set up process but it’s a good idea to have a think about what you are going to add to each section before you start. Once your Facebook business page has been created it is public and customers will be able to see it so you don’t want missing information.
For more advice on setting up your Facebook business page and creating a content plan for it get in touch with Amplify PR for a consultation. We are experts in helping brands add power to their social media.