Top tips for using your website to increase business leads
Your website is an essential business tool. It is your digital shop front for your products and services, telling people what it is you do and why you are the best place for them to invest their hard-earned cash. But are your clicks converting to sales? If you would like to use your website to its full marketing potential here are our tips on how to increase business leads online.
Be upfront
Make it easy for people to get in touch with you by having a prominent ‘contact us’ form on every page of your website. Capture their basic contact information, as well as some data about the products and services they’re interested in. This is vital information for personalising future communications with them and building a lasting relationship.
Make visitors an offer
Give website visitors an incentive to leave their contact information. You might achieve this by offering them a downloadable e-book or exclusive offer. Capture their contact details and don’t forget to give them the option to opt into your newsletter.
Use pop-ups…wisely
Google has been cracking down on websites that have compromised their usability in order to put marketing messages in front of their visitors. Annoying pop-ups that cover webpages as soon as you reach them are a no-no. However, discrete messages that pop-up from the bottom or side of the page once a visitor has been there for a little while can be very effective for generating leads.
Be generous with calls to action
People tend to scan websites until they find the most interesting information, so don’t be afraid to add several calls to action to a single page. Add a banner to the bottom of your blog posts as well as links to special offers, e-books and newsletter subscription forms from the main body of your text.
One more thing…
Once someone has used your contact form, downloaded your white paper or subscribed to your newsletter make sure they are redirected to a ‘thank you’ page. This should tell them about the other ways they can stay in touch, like following you on social media or visiting your shop. This will help you build up several lines of communication with potential customers, which is vital for closing a deal with them.
If you would like to hear about more ways to increase business leads through your website, social media or business promotion then get in touch with us. We offer a website review and have a service package that allows you to Track, Test and Improve your website for lead generation.