It’s a busy old world. Whether you’re a business or a consumer, everyone is vying for a moment of your time, so they better make it snappy. Crafting brand communications to convey your key messages in bite-sized chunks can be a challenge. Luckily, this is...
Copywriting is a powerful tool. If used correctly it can win you business and loyal customers. Fail to set the right tone and people will disengage before you get to your sales pitch. Using emotion copywriting in your marketing will boost your chances of striking...
If your brand is serious about inspiring its customers to take a holiday, transform their home or try the latest fashion trend, then Instagram is the place to be. With user numbers far surpassing Twitter, your target audience is already there desperately searching for ideas....
If your website is under-performing and you’re not getting the return on your investment then it’s time to think about what your customers really want. By putting yourself in their shoes you’ll not only find more people visit and look around your website, it’ll also...
LinkedIn is the new black book for professionals. An estimated 58% of the UK’s working population use it as a place to connect, reconnect and foster business relationships.Deals have been struck, new talent has been headhunted and partnerships have been forged thanks to this 20...
Hurray! Your customer has visited your website. Job done! Or is it?If potential leads aren’t immediately sold on what you have to offer then you might as well wave goodbye to their business. Using engaging copy in your company brochure, mailshot and website is essential...
Is your business dabbling with Facebook? Used correctly it can be a seriously handy way to interact with your customers and build a community around your brand. But mere dabbling isn’t enough to get you the results you crave.Facebook is a well oiled social media...
Twitter is an excellent platform for businesses to launch their social media presence. It can help raise your profile, win new customers and connect with your target audience. But with around 6,000 tweets being sent every second of the day it’s important to make yours...
Awards are an important PR tool for businesses. Being nominated and, fingers crossed, winning industry awards can do wonders for your reputation. Here’s a breakdown of why your business should enter awards:Raise your profileEntering awards gives you the perfect opportunity to shine a light on your...
Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts loudest wins’ approach to marketing...
