As 2017 draws to a close and business planning for 2018 moves higher up your priority list, it’s time to start crafting your public relations strategy for the year ahead. But where should you focus your energy in order to boost your reputation and win...
For companies selling their services and products, B2B LinkedIn is arguably the most important social media tool at their disposal. It’s a way of showcasing your achievements, winning new business enquiries and attracting the very best job candidates. However, when it comes to keeping company...
Is your business winning the news coverage it deserves? If not, it could be down to the way you pitch to journalists. Hacks are busy people, receiving hundreds if not thousands of emails, phone calls and social media messages every week. If your news isn’t...
Your website is an essential business tool. It is your digital shop front for your products and services, telling people what it is you do and why you are the best place for them to invest their hard-earned cash. But are your clicks converting to...
Not so long ago having a company website put you at the cutting edge of business marketing. Now, simply being online is not enough. Company websites need to be constantly updated. If they’re left to fester then you’ll soon see your online traffic plummet. Having...
Not so long ago the humble #hashtag turned 10-years-old. It’s been a decade of scepticism, trial and error, adoption and eventual cultural embedment that now sees hashtags used to help cut through the billions of social media posts published every day.Little did former Google designer...
It’s a busy old world. Whether you’re a business or a consumer, everyone is vying for a moment of your time, so they better make it snappy. Crafting brand communications to convey your key messages in bite-sized chunks can be a challenge. Luckily, this is...
Copywriting is a powerful tool. If used correctly it can win you business and loyal customers. Fail to set the right tone and people will disengage before you get to your sales pitch. Using emotion copywriting in your marketing will boost your chances of striking...
If your brand is serious about inspiring its customers to take a holiday, transform their home or try the latest fashion trend, then Instagram is the place to be. With user numbers far surpassing Twitter, your target audience is already there desperately searching for ideas....
If your website is under-performing and you’re not getting the return on your investment then it’s time to think about what your customers really want. By putting yourself in their shoes you’ll not only find more people visit and look around your website, it’ll also...
