Director of Amplify PR
Lisa Preston MCIPR is an award-winning communications specialist with more than 15 years’ experience in public relations, marketing and journalism.
She is an excellent, all-round communications professional, with a specialist background in education – having worked in and led communications and marketing teams in higher education.
Lisa is a former journalist, spending most of her broadcasting career in BBC TV and BBC local radio news. This strong background in journalism has generated a wealth of expertise that has established Lisa as an award-winning public relations specialist.
She led ‘The Search for Alfred the Great’ PR campaign winning the Gold Awards for Best PR/Advocacy Campaign at the Heist Awards 2014 and for Regional Campaign of the Year at the CIPR PRide Awards 2014.
Lisa is a proficient copywriter able to understand and create accurate scientific or academic copy for a range of audiences. She has written and edited extensively for corporate publications, including university prospectuses, and for websites and other digital media.
Lisa has planned and managed PR and marketing campaigns and has been responsible for media relations, reputation management and crisis communications. She also has experience of delivering media training.
Lisa has a Postgraduate Diploma in Broadcast Journalism and a Professional Diploma in Marketing from the Chartered Institute of Marketing (CIM). She is an Accredited PR Practitioner at the Chartered Institute of Public Relations (CIPR) and a Member of The Professional Copywriters’ Network.