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Media relations

Amplify PR writes headline-grabbing news releases and advises on how to deal with the media to raise your business profile and manage your reputation. ​Director, Lisa Preston is a former BBC journalist and so she understands news and what journalists expect. She draws on this strong background to offer an effective media relations service for clients and the best possible news coverage.

Amplify PR also integrates your news with your wider communications and marketing mix. We can be an extension to your press office, helping to support their media relations activities or provide expert consultancy advising on media relations, campaign planning, strategy and reputation management.

Media training

This can be bespoke media training on a one-to-one or in a small group workshop. Amplify PR ensures your spokespeople are equipped with the skills and confidence needed to do successful print, radio and TV interviews.

Drawing on her experience as a BBC journalist, Lisa Preston provides step-by-step media training for spokespeople so they remain calm under pressure and control the media interview.

Media training sessions are tailored to your needs, however a typical workshop includes:

  • What makes a story
  • What the journalist wants
  • Tips and techniques
  • Practical training – radio microphone
  • Practical training – TV camera
  • Feedback on performance