People like dealing with people - fact! And in the real world, none of us is perfect. So why do businesses try to market themselves as infallible? In recent years, consumers have become much more savvy. They know products are flawed, companies have had scandals,...
Google My Business is a powerful tool that puts businesses in front of customers near them. If you’re thinking this is just another online fad that you can put on the back burner, think again. Claiming and optimising your profile today will mean an increase...
Many businesses are built around their founder - a champion for everything their company stands for and delivers. That’s why having a good personal brand is so important for small business owners. You want your customers to recognise you as the go-to person within your industry....
Journalists get dozens, if not hundreds, of press releases delivered to their inbox each day. While the task of sifting through them is gruelling, the challenge to get your news to the top of the pile is even bigger. Here’s how to write a press...
When both Facebook and Instagram announced they would be hiding likes on posts it raised a lot of questions about engagement and measurement on these platforms. Likes have long been an easy way of measuring the success of social media posts. But it is far...
You may have heard that link building is a good way to expose your website to new customers. This is absolutely true and will improve where it ranks in search engine results. However, natural external links can take some time to build up and earn...
Influencer marketing is a growing trend for brand advertising, but it’s not one without controversy. Aside from the headlines about audacious demands and faked followings, brands also need to consider influencer advertising rules when they are setting up partnerships with social media celebrities. When done correctly...
You can have the best product on the market and be the most qualified in your field but if your business reputation doesn’t match your credentials then it’s going to damage your bottom line. Customers want to do business with people and companies that they...
On the face of it, Pinterest is not the most prolific social media platform with 250 million monthly users worldwide compared to 2.38 billion on Facebook. So why should you consider using Pinterest for business in 2019? It's simple: Pinterest earns its crust as a...
If you're thinking of starting a podcast for your business, or have done so and rapidly run out of inspiration for what to talk about, then we have some easy podcast ideas here for you. Why businesses should podcast Podcasting is a growing marketing channel giving brands...
