Have you arrived back at your desk (wherever that might be) keen to make 2024 your company’s best year yet? Don’t spend the start of the New Year spinning your wheels. Now is the time to hone your communication plans. Here’s our advice for kick-starting...
From climate change to the inflated cost of living, it seems like the world is in a perpetual state of crisis. This applies equally to the business world, as 69% of business leaders have been reported as experiencing crises over the last five years, with...
Whether taking the form of a targeted press release or a live-streamed Q&A, PR can have a range of positive impacts on your business. Unfortunately, such benefits are often overlooked as businesses favour more direct forms of promotion. It’s a mistake, as highlighted by the...
So, you’ve spent time and money on the development of a website to be proud of. Now you’re keen to boost your search engine rankings and engage your online audience with regular blogs. But there’s a major stumbling block - you don’t know what to...
From navigational search bars to loading messages and notifications, there are numerous examples of microcopy. These textual snippets may be included to guide the visitor and give extra information where needed. It pays to focus on microcopy (literally) as the text snippets can make the...
From the improvement of reputation to the increase of customer engagement, you appreciate the business benefits of PR. However, you might be wondering how to choose the best PR agency, given the large amount of competition among those specialising in everything from crisis communications to...
The job of a headline is to grab the attention of your audience and make them want to read more, so it has to be good. Fall at this first hurdle and you will fail to connect with your customers. So, how do you write...
If you want to build brand recognition and marketing campaigns that convert but are finding there’s just not enough time, you need to outsource. By delegating PR and marketing tasks to an expert agency you can focus your time on the day-to-day running of your business...
If you want to grow your personal LinkedIn profile or business page you need to create scroll-stopping content. But what should you post? In this blog, we're sharing our top LinkedIn content ideas to get you started. LinkedIn content ideas for lead generation LinkedIn is a valuable...
If getting more media coverage is part of your growth strategy, and even if it’s not, you need to get media training for the key spokespeople in your organisation. Media interviews are one of those things you either relish or recoil from. But whether you seek...
