Taking action to gain customer feedback is another great way to get your marketing on track whilst you’re experiencing a bit of downtime due to the pandemic. The first rule of marketing is – know your audience; who are your customers? The next step is to...
A lot of businesses are turning their marketing budgets to increase their online visibility during the COVID-19 lockdown. This is because much of their usual marketing tactics aren’t practical right now and won’t deliver sales, but their customers are online in huge numbers for work...
For many businesses, the economic slowdown presents an opportunity to get their marketing ready for when life starts to get back to normal. One of the things you should consider is how to improve your website. Here’s a checklist of things you could do: Update your...
The coronavirus crisis has tipped the global economy and everyday life upside down. If your business is keeping going and can offer a product or service that is in demand – that’s great but how do you market it? Well, you need to be relevant while...
Maintain visibility with your customers during COVID-19 - it's important. Right now, it's an unprecedented time and many businesses are having to scale-down or hibernate until the lockdown is lifted or the economy improves. If you stop doing your marketing, customers may think you’ve had...
Imagine you are listening to a lecture. After a while facts and statistics start to bounce off you. But then the presenter says, ‘now let me tell you a story’. Immediately your interest is piqued. Stories appeal to us on a very basic level and...
Have you ever received an email from a ‘marketing expert’ promising you pole position on Google? You are not alone. But should you consider taking up this kind of offer? The reality is this is probably someone touting unethical SEO tactics that could damage your...
It’s rare for a business not to have a website. But having a presence online is not enough to secure leads. In fact, a poor website could be damaging your business growth by pushing customers towards your competitors. Is your website failing your business? If alarm bells...
TikTok is a social media platform getting a lot of press right now, and with good reason. It is one of the world’s most downloaded apps in recent years with more than 614 million accounts activated in 2019 alone. As a new app mainly used...
For an industry focused on reputation, PR doesn’t have the best rep going. A lot of this comes down to misinformation about what PR actually is and a bunch of people flogging ‘PR services’ without the proper qualifications, experience or intentions. The Chartered Institute of Public...
