A mistake businesses often make when planning PR campaigns is jumping straight to the tools they are going to use to wow their target audience. However, signing up for that whizzy new social media platform everyone is raving about, or chatting up the editor of...
There’s no question that video is one of the most successful forms of content on social media. It’s effortless to watch and people are more likely to retain information about what they’ve seen than by reading traditional marketing literature. But how can you guarantee views...
What motivates people to make a purchase or buy into a service? It obviously has to be something they need or desire. But when there are multiple companies selling very similar products and services, how do people differentiate? This is where brand credibility and trust...
Is your marketing content thrusting your brand into the spotlight? Or is it falling flat? If you are struggling to get your marketing content noticed we have some tips on how to make your blog posts, whitepapers and case studies shine. Be a hero What are your...
Businesses doing social media well don’t achieve success by posting off the cuff. They have a plan. Even better, they have a social media strategy. A good social media strategy is less about the nuts and bolts of putting together an awesome Instagram post and...
Where you host your business videos is just as important as the content if you want to achieve your marketing goals. So which video hosting platform is best? There are dozens of options out there, with the biggest being Vimeo and YouTube. But what’s the...
We’ve talked before about podcasts and how they can help you connect with customers on a personal level, even when they're on the go. As Google moves to index audio as well as the written word, it’s time to start thinking about whether podcasting could...
If your Facebook business page is not reaching your customers, maybe the answer is building a community of like-minded brand advocates in a Facebook group. It’s no secret that Facebook is constantly squeezing the reach of Facebook business pages in order to limit the branded content...
Video is an important marketing tool for businesses, with consumers increasingly demanding information in an easy to digest format that they can view at any time. However, many small brands have held back from adding video to their marketing plans because of a common misconception...
We appreciate that finding new leads can be a hard task when you are in the thick of running your company. Day-to-day tasks take over the very necessary business of securing next month’s clients. However, turning warm leads into returning customers need not be difficult....
