Amplify PR is presenting a workshop – Social Media A&E – about how to improve your social media for business on Friday 6 May at The Workstead, near Winchester. It won’t be the usual social media for business training session – this one is centred around...
We knew it was coming and now it’s here across the planet on desktops, tablets and mobile devices. The five new emotions – Love, Haha, Wow, Sad and Angry – animatedly pop-up when you hover over the Like button on a desktop or hold it...
Your PR department isn’t just for scandals, crisis and cock-ups – it’s there to communicate to the outside world and internally to your employees about the good and bad things that are happening at your organisation. Having said that, all too often PR departments are...
Is Twitter planning to extend its typical 140-character limit for tweets? Speculation is rife about the rumoured change and many are welcoming it. I think it will be a shame and I hope the new CEO and Co decide not to go down that route. My...
Facebook is rolling out its Instant Articles packaged news service to a wider audience and it has added more leading news titles. Instant Articles enables users to click on stories and directly consume news without leaving Facebook, previously if you clicked on news you would...
There has been a huge global outcry on social media in response to the killing of Cecil the lion. The hunt to find his killer, Walter Palmer – a US dentist, is on with thousands of users calling for him to be extradited to Zimbabwe...
On 2 June, 16 people were injured on The Smiler rollercoaster when the train they were riding collided with an empty carriage on the track. The four passengers riding in the front were so severely injured, that two had their leg amputated. The devastating crash made...
Food giant, Heinz has apologised after a promotional QR code on a bottle of tomato Ketchup directed people to a pornography website. The QR code was supposed to bring up details of a competition for people to personally design their own ketchup label. However, upon scanning...
A Cardiff bus company has been forced to pull its advertising campaign after a backlash on Twitter. New Adventure Travel launched adverts on the back of its buses depicting semi-naked men and women holding signs with the slogan: “Ride me all day for £3”. The adverts prompted...
This is the story of how Waterstones turned potentially negative press on Twitter and beyond, into a PR success. It all started when American tourist David Willis found himself locked in the Trafalgar Square Waterstones branch in London, after employees went home and closed the store...
