LinkedIn is the new black book for professionals. An estimated 58% of the UK’s working population use it as a place to connect, reconnect and foster business relationships. Deals have been struck, new talent has been headhunted and partnerships have been forged thanks to this 20...
Hurray! Your customer has visited your website. Job done! Or is it? If potential leads aren’t immediately sold on what you have to offer then you might as well wave goodbye to their business. Using engaging copy in your company brochure, mailshot and website is essential...
Is your business dabbling with Facebook? Used correctly it can be a seriously handy way to interact with your customers and build a community around your brand. But mere dabbling isn’t enough to get you the results you crave. Facebook is a well oiled social media...
Twitter is an excellent platform for businesses to launch their social media presence. It can help raise your profile, win new customers and connect with your target audience. But with around 6,000 tweets being sent every second of the day it’s important to make yours...
Awards are an important PR tool for businesses. Being nominated and, fingers crossed, winning industry awards can do wonders for your reputation. Here’s a breakdown of why your business should enter awards: Raise your profile Entering awards gives you the perfect opportunity to shine a light on your...
Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts loudest wins’ approach to marketing...
How did you do last year? What are your business goals going forwards? Every business wants to grow year-on-year, so do your PR and marketing plans need a boost? The key to upping your PR game is to constantly refresh your strategy to find the best...
Content marketing isn’t a new phenomenon, it has been around for awhile but most of the time you don’t consider it to be marketing. Think about that really useful guide about choosing a holiday – look closely and you’ll see it was published by Expedia;...
Twitter is a highly effective social media channel for increasing brand awareness and sales. It’s also a very useful tool for listening to your target audience and understanding your customer base. To help achieve your objectives, you need a business profile that reads well, looks...
Making sure your business website is engaging and updated regularly is key to driving online enquiries and boosting your Google rankings. But if your product range or services don’t change that often, how can you keep tempting customers back to your website? Writing business blog...
