Author:Adminamplify

Social Media A&E

Amplify PR is presenting a workshop – Social Media A&E – about how to improve your social media for business on Friday 6 May at The Workstead, near Winchester. It won’t be the usual social media for business training session – this one is centred around...

CEO

Dear CEOs – PR is your best friend, so use it!

Your PR department isn’t just for scandals, crisis and cock-ups – it’s there to communicate to the outside world and internally to your employees about the good and bad things that are happening at your organisation. Having said that, all too often PR departments are...

Customer got more ‘sauce’ than he bargained for

Food giant, Heinz has apologised after a promotional QR code on a bottle of tomato Ketchup directed people to a pornography website. The QR code was supposed to bring up details of a competition for people to personally design their own ketchup label. However, upon scanning...

Waterstones

How one tweet led to a literary ‘sleepover’

This is the story of how Waterstones turned potentially negative press on Twitter and beyond, into a PR success. It all started when American tourist David Willis found himself locked in the Trafalgar Square Waterstones branch in London, after employees went home and closed the store...

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