Author:Claire Hall

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15 ways to use a PR & marketing agency

If you want to build brand recognition and marketing campaigns that convert but are finding there’s just not enough time, you need to outsource. By delegating PR and marketing tasks to an expert agency you can focus your time on the day-to-day running of your business...

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5 reasons why your business needs media training

If getting more media coverage is part of your growth strategy, and even if it’s not, you need to get media training for the key spokespeople in your organisation. Media interviews are one of those things you either relish or recoil from. But whether you seek...

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Email marketing checklist for small businesses

Email marketing is a handy way to keep in touch with your customers and encourage repeat sales. It's particularly popular among small businesses, with 64 percent using it as part of their marketing strategy. But it’s no mean feat getting email campaigns right. There’s an important...

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How to plan a podcast episode that generates leads

If your business has decided to create a podcast to engage customers, you may be wondering about the next steps. We’ve talked before about how to set up a podcast for your business including getting the right equipment, coming up with a theme and having...

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5 unavoidable reasons to redesign a website

When was the last time you refreshed your website? At the pace the internet and mobile devices are developing, four or five years can equate to a lifetime in the digital world. But how do you know when you should redesign a website? After all,...

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5 ways businesses can stand out on Instagram

With more than 200 million businesses now using Instagram as part of their marketing strategy, you may be wondering whether it's still possible to grab your customers' attention in a saturated social media platform. Carefully planned and engaging content is essential to cut through the...