5 reasons you must use video to promote your business
It’s a busy old world. Whether you’re a business or a consumer, everyone is vying for a moment of your time, so they better make it snappy. Crafting brand communications to convey your key messages in bite-sized chunks can be a challenge. Luckily, this is where using video to promote your business can help.
There are several types of video content that businesses should be creating as part of their marketing and PR strategies. Here are the ones you’ll see big brands using with great results: YouTube; social media content; live streaming on social media; GIFs; and embedded website videos.
If you’re not yet using video in your marketing strategy here’s why you need to catch up with your competitors who are already reaping the rewards:
Video is the future of digital marketing
The tech savvy bods at Cisco predict that by 2021 video traffic will account for 82% of all consumer internet traffic. That’s huge! Now’s not the time to be left behind so creating your own video content needs to be on your marketing to do list.
Video engages your audience like nothing else
A video is effortless to watch and will tell your story in a more emotional way than words and images alone. Add music and you can change the mood altogether.
Plus, once you’ve grabbed your audience’s attention they are more likely to retain information presented in a video than gained through other communication methods. If they like what they see they’ll engage with it by leaving comments, clicking through to your website, or by sharing it with their friends.
You’ll make more sales
Brands who engage their audience build a community around their products and services, and naturally generate more sales. Research has shown that companies using video get 41% more traffic to their websites than the ones who don’t. One of the reasons why is because brands come across as more authentic in video content. Put simply, people like doing business with people, not faceless organisations.
YouTube is a search engine
People spend a lot of time on YouTube – it’s the second largest search engine behind its owner, Google. Consumers turn to YouTube for reviews, instructions, and entertainment. Adding your own content here makes your brand and products easier to find.
And people don’t just consume YouTube videos on their desktops. They watch from their smartphone on their daily commute or from their smart TV during the evening. In fact, the act of streaming internet video to TV grew 50% last year according to Cisco. Having video content on YouTube could take you straight into your customers’ front rooms without the need for buying television commercial airtime.
Live social media is growing
There’s a desire among consumers for live video content. On Facebook alone, it has been predicted there will be 64 billion video views per day this year. One in five of those videos will be a live broadcast, known as Facebook Live. The social media giant itself has revealed that people watch Facebook Live videos three times longer than videos that aren’t live, making it an obvious channel for brands to use if they want to engage their audience on social media.
People want to see events as they happen, get exclusive previews and behind the scenes access. Using the live video on Facebook, Twitter and Instagram draws more attention to your brand and drives traffic to your website.
If you’re interested in finding out more about how to use video to promote your business then get in contact with us and have a look at our video packages.