5 super easy steps to skyrocket your PR
How did you do last year? What are your business goals going forwards? Every business wants to grow year-on-year, so do your PR and marketing plans need a boost?
The key to upping your PR game is to constantly refresh your strategy to find the best ways to reach more customers. Here are some super easy steps you should work on now to skyrocket your PR:
First things first. How did you do last year? It’s essential to establish a baseline for your promotional activities. This helps you get to grips with how successful your PR is now, what direction you want to travel and how you might be able to get there.
There are lots of free online tools available to help you do this. Facebook, Twitter, LinkedIn etc. all have their own easy to use analytics. Take a look and review the reach of your social media posts, what content won the most likes, and gain insight into your audience.
You can also use Google Analytics to see where website traffic is coming from, which pages grab the most attention, and if there are any spikes in visits. If you can link this to your PR and marketing activities then it’s a great indicator of a successful activity that you should replicate.
Most important of all, you should be talking to your customers. What’s their opinion of your company now? Do they love your website? Are they drowning in emails? And do they even know you are on social media? Speak to them direct or ask them to complete a customer survey.
Look at what has worked in the past year and what hasn’t. This will help you plan your resources and budget for PR and marketing over the next 12 months.
Become a thought leader
You are experts in what you do. So blog about it! Set up a blog section on your website to share your insights into the latest industry trends, tips for customers and case studies of how you have added value to a client’s business.
Have your say in the press by adding comment to the day’s news, while promoting your products or telling your story. This may set you apart from your competitors and editorial is often much more effective than advertising.
Get savvy on social media
Being on social media and posting great content this year is as important as it was to have a website in 2007. Consumers have moved online, so you need to take advantage of every opportunity to put your brand in front of them. Being active on Twitter, Facebook, LinkedIn and Instagram will also help boost your company’s SEO as your website is visited and shared more often.
If you’re already on social media, look at which platforms are working best for you and make them your focus. If you aren’t sure where to start, get some social media training or outsource your social media management to a PR or marketing professional.
Plan your content
You have plenty of great stories to tell, but without a strategy for sharing them your good news could fall by the wayside. The solution is having a content plan. It helps organise what you are going to say, when you are going to say it, and on which social channel. It also helps coordinate your messages when you are juggling multiple PR and marketing activities.
A content plan could be as simple as a spreadsheet setting out your posts and promotional themes over the year. Or you might like to be more clever about it and try a free online tool like Trello. This helps you organise ideas, content and campaigns in one place. This is particularly useful if you have more than one person working on your PR and marketing as you can share access.
Content marketing is huge. It’s a highly effective way to promote your business without overtly selling to your customers. Research has shown that buying habits have changed; people respond much better to content marketing than traditional television, radio and print ads.
Refresh your website
When was the last time you updated your website? If it was months ago, then you are missing a trick. Google is constantly looking for new and updated web content to add to its search engine results.
Now is the time to start an ongoing plan to review your website. This need not be a major project, but it is something you should be looking at monthly to keep your site up-to-date and creating business leads. You need to be asking yourself: whether your website could have more purpose; how do your customers navigate your site; and could you create special landing pages for specific content, products and services?
If you’d like to have a chat about boosting your PR to reach more customers, please get in touch with us here at Amplify PR and tell us about your business objectives.