5 ways to get your marketing content noticed
Is your marketing content thrusting your brand into the spotlight? Or is it falling flat? If you are struggling to get your marketing content noticed we have some tips on how to make your blog posts, whitepapers and case studies shine.
Be a hero
What are your customers’ pain points? Be a hero and capture your audience’s attention with content that solves their problems. You’ll be winning their favour by helping them get around everyday annoyances or major issues that could change their life. Dramatic, I know. But imagine the difference this could make to that person’s brand loyalty.
Create visual content for ultimate impact
Visual content is growing in popularity because it’s so much easier to consume than a webpage or downloadable document. If all your content is in blog posts or whitepapers, why not turn them into videos or animations. Think of it as upcycling your content and giving it a renewed purpose that will draw in more website visitors.
Here’s how easy it is to make videos with your smartphone.
You may be the world’s expert in your industry, but unless you are creating marketing content that’s easy for potential customers to find online you might as well be shouting into a void. Search Engine Optimisation (SEO) and thinking about the terms people use when they start a scouring Google will help you appear in more search results.
You can create a keyword plan for new content, and go back and tinker with old content to improve its chances of getting noticed.
Take a look at our guide to using SEO to give your business blog posts a boost.
Make a fuss on social media
SEO can take a little while to kick in as Google ranks and crawls webpages for the best content to show people. In the meantime, there’s no need to twiddle your thumbs. Get on social media and share your content with your followers.
Make sure you research and use relevant hashtags on Twitter and Instagram to broaden the reach of your posts. On Facebook you might want to boost your post so that it reaches a specific audience. Or why not set up a Facebook group to generate more engagement with your biggest fans? If you’re not sure which social media platforms work best for your business then maybe it’s time to create a social media strategy.
Alert your subscribers
If you’ve created a new piece of content, share it with your mailing list. If you don’t already have one, start building your mailing list by asking customers to subscribe via your website, in-store or in other ways you have contact with them. Make sure you’re GDPR compliant and that people are happy to be contacted for marketing purposes. No one likes spam.