6 reasons why having an SSL Certificate will help build trust in your business website
How important is it for customers to trust your business? In an age where millions of pounds are exchanged online every day, being able to show customers they can safely do business with you on the web is a must. Having an SSL (Secure Sockets Layer) Certificate can help build trust in your website. Plus, we now have GDPR and part of that is ensuring that your customer data is safe and secure.
What is an SSL Certificate?
An SSL Certificate provides a secure connection so that customers can buy products or services and share information securely on your website.
When a site has SSL the web address will start with https:// rather than http://. This is a visual sign that customers can trust that their data cannot be intercepted by anyone other than the company with whom they are dealing. You’ll also see a green padlock next to the URL address.
So, why is this important to small businesses like yours? Here are six ways an SSL Certificate will build trust in your website:
1. SSL secures payments
Customers can be assured that when they make a payment for products or services on your website their details cannot be used by anyone else.
If you don’t take payments on your website or if customers are redirected to PayPal or another third party payment website then you don’t need SSL to secure your transactions. However, there are lots of other reasons to add an SSL Certificate to your site. Read on…
2. SSL protects web forms
If someone signs up for your newsletter, fills in a contact form or completes a survey on your website this data will be secure.
3. SSL keeps login details secret
If your website has a private area where customers or partners can log in to access exclusive information, their details and password cannot be hacked by a third party.
4. Google likes secure websites
Google wants to show web users the best quality websites in its search returns. Part of this is pointing people to secure sites and having an SSL Certificate is important to this. The bottom line is that having SSL, plus great content, will be good for your Search Engine Optimisation (SEO).
5. Avoid warnings about non-SSL websites
You may have noticed web browsers like Chrome warn you if you are about to visit a website that it thinks is insecure. This may simply mean that the website you’ve searched for doesn’t have an SSL Certificate. This warning is enough to put people off from clicking through to your website.
6. Show your customers you care
Showing your customers that you value the safety of their personal and financial data is an important way to grow trust. Can you afford not to have an SSL Certificate?
If you’d like to find out more about adding an SSL Certificate to your business website or how to create great content that will resonate with customers and improve your SEO then we can help. Take a look at our website design services and copywriting services.