6 rules for writing brilliant business blog posts
Making sure your business website is engaging and updated regularly is key to driving online enquiries and boosting your Google rankings. But if your product range or services don’t change that often, how can you keep tempting customers back to your website? Writing business blog posts is the answer.
So, what makes a brilliant business blog post? Here’s a few rules you should follow:
Think like your customer
When you are planning what to write, put yourself in the shoes of your potential customers. If you sell kitchens, think about the times in someone’s life when they might want to purchase a new kitchen. It’s going to be when they are doing some home improvements or after moving house. Angle your blog post around these events and be useful by offering them kitchen design tips.
Create a content plan
Even if you only sell one product or service there are multiple blog posts you can write to help showcase it. Commit to writing a new blog post every week or month so that you are always updating your website. Plan your posts around the seasons, special holidays, events in your industry or hot topics being discussed by colleagues. Take a look at our tips for creating a content calendar.
Channel your inner search engine
One of your main objectives when writing new website content is to make sure it’s easy for people to find when they are searching Google. You must ensure your headline and the first paragraph of your blog post include words/keywords that make your topic very clear. Clever headlines may work in newspapers, but they don’t work online.
Make your blog easy on the eye
Just as important as what you’re saying is how easy is it to read. People tend to skip over information on webpages, looking for the things that interest them most. Make life easier for your readers by using short paragraphs, subheadings, bulletpoints and images.
Give your readers more
People love to click around websites, so make sure there are plenty of links in your blog posts to other areas of your site. You should also include a call-to-action at the end so they can easily navigate to a page where they can get in touch, look at a product or make a purchase.
Make your blog easy to share
If someone has found your blog post useful they may want to share it with their friends or colleagues. This is great for reaching a wider audience and expanding your customer base as customers are more likely to take up referrals from people they know. Adding social media sharing buttons to your blogs will make your content easy to share and they may even go viral.