Amplify your personal brand in five easy steps

Many businesses are built around their founder – a champion for everything their company stands for and delivers. That’s why having a good personal brand is so important for small business owners.

You want your customers to recognise you as the go-to person within your industry. But with so many other people in the market claiming to offer similar services, how can you stand out from the crowd?

Here are some easy steps to build an unforgettable personal brand and ensure potential customers contact you rather than your competitors.

1. Define your expertise

What is it that you want to be known for? It’s important to have this set in stone before you do anything else.

What is your mission? What are your values and talents? If you are clear on these points then you will be ready to start promoting a consistent personal brand.

2. Audit your personal brand

It’s important to find out what people think about you now, and the personal brand you have been promoting to date.

Take a look at what are people saying about you and your business on Google by searching for your name. Also, consider whether your social media channels are telling a joined-up story? Is the design of your website and any other marketing materials consistent?

Identify where improvements could be made and fill the cracks in your personal branding. Maybe there’s a different platform you could add to your marketing plans, like YouTube or a podcast?

3. Network

Find time to attend local and industry networking events. Talk to other business owners about what’s important to them, what’s happening in their field of work and how you might be able to collaborate. This will put you and your business at the forefront of their minds.

You can even offer to give a presentation about your expertise. This is a great way to generate business leads.

4. Ask for endorsements

Ask your clients and colleagues for testimonials. This could be on LinkedIn, Google, Facebook or online review sites like Feefo or Trustpilot. Honest reviews of you and your business will add credibility to your personal brand. Here are some of our testimonials.

5. Share your successes

Don’t be shy. When you have achieved something let everyone know. Promote your success on your website, social media and direct customer communications. Contact your local and trade media to share your news. Your achievement might even be outstanding enough to enter into an industry or local business award. 

If you want to audit your personal brand or need help developing your business brand then we can help. Amplify PR is a Southampton-based PR agency offering public relations and marketing consultancy for businesses of all sizes. Get in touch to find out more about how we can amplify your personal brand.