Here’s what’s wrong with your business reputation (and how to fix it)
You can have the best product on the market and be the most qualified in your field but if your business reputation doesn’t match your credentials then it’s going to damage your bottom line.
Customers want to do business with people and companies that they understand and trust. If you don’t fit the bill, then they are going to look elsewhere.
Here are some common mistakes businesses make that damage their reputation when left unchecked.
People don’t know who you are
Do you spend enough time promoting what you do? If you find yourself speaking to someone who is in your target audience and they haven’t heard of your business, then this should set alarm bells ringing.
We get it; running a business is time-consuming and shouting about what you do while you are doing it can be tough. If this is the case, maybe it’s time to hire some PR and marketing support.
What is it that you do?
Once you’ve won brand recognition it’s vital that potential customers know exactly what you do. If they’re confused about your services or what products you sell, then they’re not going to come to you for the right things and repeat custom could be lost.
Don’t let confusion reign or get in the way of a sale. Be clear about your services in your marketing literature, in-store and on your website. Talk in a language your customers will understand and remind them regularly of the scope of what you can offer.
Someone else is in control of your message
Word-of-mouth is an awesome way to build your business reputation. However, it can also do permanent damage if left unchecked. Make sure you monitor what your customers think of your business by asking them for feedback. Also, take a look at online reviews to see what people are saying about your brand.
Take control back by publishing customer reviews and testimonials on your website. You can also invite people to review your business on Facebook, Google and other online review platforms.
Read more about avoiding an online reputation crisis.
If you’re concerned about your business reputation then maybe we can help. Amplify PR is a PR and content marketing agency based in Winchester. We help clients boost their reputation with services including media relations, content creation, social media management and copywriting.
Get in touch to find out how we can help you or read some of our client testimonials.