How to improve your website during COVID-19
For many businesses, the economic slowdown presents an opportunity to get their marketing ready for when life starts to get back to normal. One of the things you should consider is how to improve your website. Here’s a checklist of things you could do:
Update your website
Read through your website page by page and check that it’s up-to-date and accurate. Make all necessary changes and aim for the detail to remain relevant for the next 4-6 months and make a note in your calendar of any information that requires changing before then.
This is also a good time to reflect on your website content and review whether you can make any improvements. Consider refreshing the copy on the site; think about your keywords, clarity and readability, and make sure there is a clear call-to-action on every page. Have a look at your imagery too, perhaps you can enhance the appeal for your audience.
Add internal links
Building internal links helps keep visitors to your website on it for longer. Help people to unearth more information by clicking around your site until they’re convinced to make a purchase or contact you.
Set up Google Search Console
If you don’t have Google Search Console set up; we highly recommend it. It’s a much-enhanced version of Google Webmaster and it provides lots of useful insight into the performance of your website and what keywords people are using to find you online.
Review your website traffic
There are lots of website analytics tools out there, but Google Analytics allows the most in-depth analysis while also being free of charge. It provides valuable insights about the visitors to your website and helps you shape the marketing strategy of your business. You’ll also be able to see which webpages are the most popular and assess the ROI of your marketing.
Get in touch with your customers and ask them to do you a Google review. Having lots of Google reviews boosts your SEO and that alone can bring you higher than your competitors in Google search results. If you don’t already have testimonials or case studies on your website, get some published. Highlighting how you make your customers feel and what solutions you provide is very important; it creates an emotional connection that can help convert website visitors into paying customers.
Get an SSL Certificate
An SSL Certificate provides a secure connection so that customers can buy products or services and share information securely on your website. Depending on your type of business, that may not sound like something you need. However, Google loves secure websites and if you want to perform well in search results and ensure everyone can view your website – you need an SSL Certificate.
Once you’ve taken steps to improve your website, make sure you go back and review your website analytics to see if you’ve made the right improvements. If your website has been untouched for months – don’t wait until another pandemic to find the time to improve it again.