How to supercharge your Twitter business profile
Twitter is a highly effective social media channel for increasing brand awareness and sales. It’s also a very useful tool for listening to your target audience and understanding your customer base. To help achieve your objectives, you need a business profile that reads well, looks great and can be found easily in Twitter and Google search.
Read on for our top tips to supercharge your Twitter business profile. If you’re just getting started on Twitter then we have some advice for setting up a Twitter business account too.
Your brand name
Your username, also known as your Twitter handle, is your unique identifier on Twitter. It can be up to 15 characters in length, and it’s best that this is the same as your brand name. If that Twitter handle is unavailable, choose something else that enables people to find your business and make sure you use your brand name as your name in Twitter.
Ensure your Twitter profile image and header are recognisable by making them consistent with your branding, and therefore the same as your other promotional material.
Choose a profile photo that visually represents your business or brand and looks good in a small space. This image also appears as the icon for every tweet you post. The recommended image size is 400×400 pixels.
Think of your header image as a shop window for your business, where you can feature products and services. You could use a graphic with text and change the image to highlight promotions or events. The recommended size for a header image is 1500×500 pixels.
Use the same logo across all your social media profiles. This will help people recognise your business and remove any doubt that you are who you say you are. Your Twitter profile is likely to be viewed by hundreds of users, so it’s worth commissioning a professional graphic designer to create your social media imagery.
Take a look at our Amplify PR Twitter profile.
Include the brand name at the start of your profile bio; it helps ensure that your Twitter profile appears when people search for your business in Google. Use keywords that clearly describe your business and what you do in your bio. This helps customers find you if they are searching Twitter for a ‘distillery in Hampshire’ or ‘wedding dress dry cleaner’. Also, add your location and a link to your website to help people easily click through for more information. Having a complete Twitter profile that is consistent across all your channels is always best for SEO.
Your pinned tweet
Post an important tweet and then pin it at the top of your timeline. Click on the ‘More’ option on the tweet you want to pin and select ‘Pin to your profile page’. Use this feature to make sure visitors to your profile page don’t miss your latest news, products, videos or events.
That’s what you need to create a great Twitter business profile; next think you need to do is start tweeting great content. We’ve also shared our expertise on using hashtags effectively, how to master Instagram and the best way to set up a Facebook business page.