How to use Clubhouse to build your business

Clubhouse app on iPhone being held up by hand

How to use Clubhouse to build your business

If ever there was a good time to launch a new social network it was 2020 when everyone was turning their attention online. Timing surely has been an important factor in Clubhouse’s success. Whether it has the legs of Facebook or will be consigned to the social graveyard like Google+ is yet to be seen. In the meantime, is there an opportunity for businesses to use Clubhouse to grow?

If you’ve heard about Clubhouse, but are not sure whether it’s worth adding to your social media strategy, here’s our rough guide.

What is Clubhouse?

Clubhouse is an audio-led social media app that feels a bit like a conference call where anyone can dial in – like a podcast but it’s live.

When you join the platform you select topics that you’d like to tune in to. This means you can get notified about people and conversations you might like to follow.

Clubhouse chats take place in virtual rooms of up to 5,000 people.

Conversations are not saved to be streamed again. In fact, it’s a rule that they cannot be recorded. You have to tune in as conversations are happening to get value from them, which can be a tie in a busy working day.

How do you get on Clubhouse?

It’s invite-only at the moment, which means it was a pretty exclusive club in the first year with the likes of Elon Musk and Oprah Winfrey dropping into conversations.

However, as more and more people join and invite their friends, the less exclusive it will be. And its founders have said their long-term intention is to open Clubhouse to everyone.

A more recent development has also given a boost to the member list. Until May 2021 Clubhouse was only available to iOS users. But the Android Clubhouse app is now in Beta and had more than one million downloads in the first week it was available.

So, is it worth businesses getting involved?

How to use Clubhouse as a business

The long-term benefits of being let into Clubhouse are still to be proven. However, it has a lot of potential.

Here are a few ways we think businesses can use Clubhouse as part of their social media plans if they can get that all-important invite:

  • It allows you to expand your business network and access many more people within your industry from around the world
  • You can get free access to experts for Q&As and business advice
  • It’s a place to spot fresh talent for your business
  • You can host a Clubhouse room to discuss a topic affecting your customers and use it to generate leads
  • You can speak in someone else’s room to establish yourself as a thought leader
  • Sponsoring a room run by a thought leader or influencer is another way to generate business leads
  • Participating in discussions with like-minded business people could spark an offline collaboration

 

Of course, logging in and listening is the first step for any business owner.

Unlike established social networks, where you may be weighing up the benefits of investing your time and effort, there are no detailed data about user demographics. Your audience may not be in Clubhouse. The only way to find out is to jump in.

If you would like help to develop a social media marketing strategy get in touch. Amplify PR works with clients to create bespoke social media strategies and content to engage their unique audience.



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