How to write a winning award entry

Child in suit lifting trophy

How to write a winning award entry

Entering awards is a brilliant way to shine a light on your brand – its innovations, successes and why people should work with you. But how do you write a winning award entry that will make the judges sit up and pay attention?

Here are some tips on how to pen your nomination and the key information you must include if you want to be shortlisted:

Read the instructions

This may sound obvious but, just as you would when you are sitting an exam, you must read the questions.

If you go off-piste with your answers or steam past the word count, the judges may discount your worthy entry.

To make the shortlist, read the criteria and provide all the evidence requested.

Tell your story

Everyone likes a good story, so tell yours and make it compelling. Who are the heroes? What’s their mission and how have they achieved victory?

An interesting and engaging entry will stick in the judges’ minds when it comes to picking potential winners.

Include facts and figures

Don’t expect the judges to take your word for it when it comes to your success.

Back up your feel-good story with solid statistics that quantify your results, along with evidence from external sources like news reports, customer surveys and sales data.


Award entries work best when they’re holistic. Talk to colleagues, business partners and customers to get their perspective on why your business deserves credit.

Their input will enrich your entry, especially if they can provide a broader range of data or testimonials.

Use multi-media

Many business awards now ask for more than a written submission. If they invite you to attach images or videos, do so! This will make your entry more engaging.

Proofread and then proof again

Don’t let niggling typos or poorly phrased sentences distract judges from the brilliance of your entry.

Share your submission with colleagues, read it aloud and set it aside for a day, so you can return to it with fresh eyes. Build this proofing time into your writing process.

This will help ensure your award entry is as polished as it can be before you press send.

Win the recognition you deserve

If you want to write a winning award entry, Amplify PR can help. Our clients have reached the finals of industry awards and gained valuable exposure after asking us to write and coordinate their submissions. We’ve also won a few gongs of our own! Get in touch to find out more.