6 marketing trends your business should follow in 2022
Goodbye 2021 – another turbulent year during which brands have had to pivot, adapt and evolve to survive. The good news is that if you’ve made it this far there’s very little you cannot do. We know that one of the keys to success in business is responding to the world around you. Monitoring trends is vital. So what’s going to be hot in business marketing in 2022?
Here are some tactics we think you need to look out for and add to your marketing strategy in the year ahead:
Short-form video
Video is such a powerful marketing tool. And with more and more people accessing video content on their smartphones, it is a must in any marketing strategy.
Research has found that 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content.
In 2022, businesses need to create more short videos to maximise the return from their social media accounts. Instagram Reels and Tik Tok videos will generate more engagement with your followers.
Voice Search
According to Google, 27% of online users are using voice search on mobile, and 60% of smartphone users have contacted a business directly using their voice search results.
Why does this matter to your brand? Well, if your competitor’s website has the answers to the questions people are asking that’s where they will take their business.
Make sure your website is using best-practice search engine optimisation to put you at the top of voice search results.
Influencer relations
Rather than being a flash in the pan, partnering with social media influencers is now a favoured marketing strategy for many businesses. In fact, sponsored content went up 26.7% on Instagram in 2021.
Working with influencers offers an effective and authentic way of placing your brand in front of a shared target audience without a hard sell.
As this marketing trend matures it is even more important to make sure you are picking the right influencers to work with and have measures in place to stay within advertising rules on disclosure.
Fast, mobile-ready websites
According to Google, 59% of shoppers say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
This makes having a mobile-ready website that offers an excellent user experience is a must. Businesses that prioritise developing their websites will get ahead of their competitors in 2022.
Podcasts
Podcasting has exploded in the past two years with digital shows ready to stream on almost every topic going. That trend is unlikely to slow in 2022.
The compelling reason for brands to get involved in podcasts is that listeners are more receptive to advertising in their favourite podcast than other mediums. 63% of listeners say they made a purchase after hearing podcast ads.
Read our tips on setting up your own business podcast.
Environmental responsibility
2022 is the time to make a serious commitment to tackling climate change and the environmental impact on your business.
Greenwashing and putting off steps to reduce emissions is no longer acceptable to customers. Research has shown that people want to buy from brands that look after the environment.
So, not only is it good for the planet, it’s good for your bottom line.
If you want to take advantage of any of these marketing trends in 2022 we can help. Amplify PR is a Southampton-based PR and marketing agency that helps clients to build their businesses. Find out more about our services.