This is the story of how Waterstones turned potentially negative press on Twitter and beyond, into a PR success.It all started when American tourist David Willis found himself locked in the Trafalgar Square Waterstones branch in London, after employees went home and closed the store...
The press office at Sainsbury’s HQ has been very busy managing brand reputation after a poster gaffe left some customers reeling.A poster encouraging Sainsbury’s staff to get shoppers to spend more was displayed in a window of a store in Stratford – by mistake. The...
The latest of Google’s search algorithms seems to be the one causing the most headaches for SEO specialists, and this is because it focuses mostly on content rather than technical coding. This is an opportunity for PR specialists and copywriters, who are adept at developing...
In recent weeks the Ice Bucket Challenge has become a massive global trend but what’s making it so successful and what can PR professionals learn from it?The Ice Bucket Challenge is a viral fundraising campaign that raises money for research into Motor Neurone Disease (MND)...
It’s possibly the PR story of the year so far. Now that ruffled feathers have settled, I’m wondering whether the Dirty Bird Fried Chicken logo was indeed an innocent cock-up or a provocative branding exercise. Earlier this month, Dirty Bird hit the headlines in Wales and...
Bakery giant Greggs has demonstrated how to turn a potential PR disaster into a positive after an offensive version of its logo appeared on its Google profile. If you searched for the company via Google on Tuesday, instead of finding the brand’s official logo and...
