On 2 June, 16 people were injured on The Smiler rollercoaster when the train they were riding collided with an empty carriage on the track. The four passengers riding in the front were so severely injured, that two had their leg amputated.The devastating crash made...
Food giant, Heinz has apologised after a promotional QR code on a bottle of tomato Ketchup directed people to a pornography website.The QR code was supposed to bring up details of a competition for people to personally design their own ketchup label. However, upon scanning...
A Cardiff bus company has been forced to pull its advertising campaign after a backlash on Twitter.New Adventure Travel launched adverts on the back of its buses depicting semi-naked men and women holding signs with the slogan: “Ride me all day for £3”.The adverts prompted...
This is the story of how Waterstones turned potentially negative press on Twitter and beyond, into a PR success.It all started when American tourist David Willis found himself locked in the Trafalgar Square Waterstones branch in London, after employees went home and closed the store...
The press office at Sainsbury’s HQ has been very busy managing brand reputation after a poster gaffe left some customers reeling.A poster encouraging Sainsbury’s staff to get shoppers to spend more was displayed in a window of a store in Stratford – by mistake. The...
The latest of Google’s search algorithms seems to be the one causing the most headaches for SEO specialists, and this is because it focuses mostly on content rather than technical coding. This is an opportunity for PR specialists and copywriters, who are adept at developing...
