Timing is everything when it comes to successful marketing. This is because the catalyst for turning your target audience into customers is their immediate desire for the thing you sell. You may know they need your product, but do they? This is where understanding context...
What’s new on Twitter? We make it our job to stay on top of the latest Twitter features for businesses so our clients get maximum value from this social network. Twitter is constantly evolving to keep up with its competitors and offer its 330 million users...
Taking action to gain customer feedback is another great way to get your marketing on track whilst you’re experiencing a bit of downtime due to the pandemic. The first rule of marketing is – know your audience; who are your customers? The next step is to...
A lot of businesses are turning their marketing budgets to increase their online visibility during the COVID-19 lockdown. This is because much of their usual marketing tactics aren’t practical right now and won’t deliver sales, but their customers are online in huge numbers for work...
For many businesses, the economic slowdown presents an opportunity to get their marketing ready for when life starts to get back to normal. One of the things you should consider is how to improve your website. Here’s a checklist of things you could do: Update your...
The coronavirus crisis has tipped the global economy and everyday life upside down. If your business is keeping going and can offer a product or service that is in demand – that’s great but how do you market it? Well, you need to be relevant while...
