Maintain visibility with your customers during COVID-19 - it's important. Right now, it's an unprecedented time and many businesses are having to scale-down or hibernate until the lockdown is lifted or the economy improves. If you stop doing your marketing, customers may think you’ve had...
Imagine you are listening to a lecture. After a while facts and statistics start to bounce off you. But then the presenter says, ‘now let me tell you a story’. Immediately your interest is piqued. Stories appeal to us on a very basic level and...
Have you ever received an email from a ‘marketing expert’ promising you pole position on Google? You are not alone. But should you consider taking up this kind of offer? The reality is this is probably someone touting unethical SEO tactics that could damage your...
It’s rare for a business not to have a website. But having a presence online is not enough to secure leads. In fact, a poor website could be damaging your business growth by pushing customers towards your competitors. Is your website failing your business? If alarm bells...
TikTok is a social media platform getting a lot of press right now, and with good reason. It is one of the world’s most downloaded apps in recent years with more than 614 million accounts activated in 2019 alone. As a new app mainly used...
For an industry focused on reputation, PR doesn’t have the best rep going. A lot of this comes down to misinformation about what PR actually is and a bunch of people flogging ‘PR services’ without the proper qualifications, experience or intentions. The Chartered Institute of Public...
