Where you host your business videos is just as important as the content if you want to achieve your marketing goals. So which video hosting platform is best? There are dozens of options out there, with the biggest being Vimeo and YouTube. But what’s the...
We’ve talked before about podcasts and how they can help you connect with customers on a personal level, even when they're on the go. As Google moves to index audio as well as the written word, it’s time to start thinking about whether podcasting could...
If your Facebook business page is not reaching your customers, maybe the answer is building a community of like-minded brand advocates in a Facebook group. It’s no secret that Facebook is constantly squeezing the reach of Facebook business pages in order to limit the branded content...
Video is an important marketing tool for businesses, with consumers increasingly demanding information in an easy to digest format that they can view at any time. However, many small brands have held back from adding video to their marketing plans because of a common misconception...
We appreciate that finding new leads can be a hard task when you are in the thick of running your company. Day-to-day tasks take over the very necessary business of securing next month’s clients. However, turning warm leads into returning customers need not be difficult....
Whenever there’s a challenge to an established marketing channel it usually comes from a new innovation in communications. In recent years we've seen popular social media platforms like Twitter losing out on user numbers and interaction to newer competitors like Instagram; just as traditional print...
