You may have heard Facebook has changed users’ timelines so they can connect and interact more with family and friends rather than businesses and organisations. As a social network set up to connect people with people it’s going back to its roots. On the flip...
As 2017 draws to a close and business planning for 2018 moves higher up your priority list, it’s time to start crafting your public relations strategy for the year ahead. But where should you focus your energy in order to boost your reputation and win...
For companies selling their services and products, B2B LinkedIn is arguably the most important social media tool at their disposal. It’s a way of showcasing your achievements, winning new business enquiries and attracting the very best job candidates. However, when it comes to keeping company...
Is your business winning the news coverage it deserves? If not, it could be down to the way you pitch to journalists. Hacks are busy people, receiving hundreds if not thousands of emails, phone calls and social media messages every week. If your news isn’t...
Your website is an essential business tool. It is your digital shop front for your products and services, telling people what it is you do and why you are the best place for them to invest their hard-earned cash. But are your clicks converting to...
Not so long ago having a company website put you at the cutting edge of business marketing. Now, simply being online is not enough. Company websites need to be constantly updated. If they’re left to fester then you’ll soon see your online traffic plummet. Having...
