Just when you think everything is rolling along nicely…something goes wrong. How you deal with a crisis can make or break your business. Reputation takes years to establish but a crisis played out in the media can squash a company within hours or days. However,...
Since Instagram Stories first hit the social media scene it has steamed past its rival Snapchat. Every day 300 million users watch and create Instagram Stories compared to 150 million on its competitor platform. The potential to reach your audience is huge. But what do you...
You may have heard Facebook has changed users’ timelines so they can connect and interact more with family and friends rather than businesses and organisations. As a social network set up to connect people with people it’s going back to its roots. On the flip...
As 2017 draws to a close and business planning for 2018 moves higher up your priority list, it’s time to start crafting your public relations strategy for the year ahead. But where should you focus your energy in order to boost your reputation and win...
For companies selling their services and products, B2B LinkedIn is arguably the most important social media tool at their disposal. It’s a way of showcasing your achievements, winning new business enquiries and attracting the very best job candidates. However, when it comes to keeping company...
Is your business winning the news coverage it deserves? If not, it could be down to the way you pitch to journalists. Hacks are busy people, receiving hundreds if not thousands of emails, phone calls and social media messages every week. If your news isn’t...
