Bemused woman being interviewed with a microphone

5 reasons why your business needs media training

If getting more media coverage is part of your growth strategy, and even if it’s not, you need to get media training for the key spokespeople in your organisation. Media interviews are one of those things you either relish or recoil from. But whether you seek...

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Email marketing checklist for small businesses

Email marketing is a handy way to keep in touch with your customers and encourage repeat sales. It's particularly popular among small businesses, with 64 percent using it as part of their marketing strategy. But it’s no mean feat getting email campaigns right. There’s an important...

Earphones and mobile phone with podcast app on screen

How to plan a podcast episode that generates leads

If your business has decided to create a podcast to engage customers, you may be wondering about the next steps. We’ve talked before about how to set up a podcast for your business including getting the right equipment, coming up with a theme and having...