Content marketing isn’t a new phenomenon, it has been around for awhile but most of the time you don’t consider it to be marketing. Think about that really useful guide about choosing a holiday – look closely and you’ll see it was published by Expedia;...
Twitter is a highly effective social media channel for increasing brand awareness and sales. It’s also a very useful tool for listening to your target audience and understanding your customer base. To help achieve your objectives, you need a business profile that reads well, looks...
Making sure your business website is engaging and updated regularly is key to driving online enquiries and boosting your Google rankings. But if your product range or services don’t change that often, how can you keep tempting customers back to your website? Writing business blog...
Every business wants to grow or at least attract new customers. But as a small business the cost of advertising to pitch yourself above larger competitors can be unrealistic. The good news is there’s an alternative. PR is a cost effective way to raise your profile...
There’s no doubt that being on the front page of Google search results can make or break a small business. But how do you get there and stay there? Having an informative website with quality copy that is updated regularly is key to search engine...
There's been plenty of changes for Instagram. First we waved goodbye to the chronological ordering of our timelines. Then came the ability to upload longer videos, up to 60 seconds in fact. After that we were introduced to Instagram Stories – an attempt to capture...
