Email marketing is a handy way to keep in touch with your customers and encourage repeat sales. It's particularly popular among small businesses, with 64 percent using it as part of their marketing strategy. But it’s no mean feat getting email campaigns right. There’s an important...
If your business has decided to create a podcast to engage customers, you may be wondering about the next steps. We’ve talked before about how to set up a podcast for your business including getting the right equipment, coming up with a theme and having...
When was the last time you refreshed your website? At the pace the internet and mobile devices are developing, four or five years can equate to a lifetime in the digital world. But how do you know when you should redesign a website? After all,...
With more than 200 million businesses now using Instagram as part of their marketing strategy, you may be wondering whether it's still possible to grab your customers' attention in a saturated social media platform. Carefully planned and engaging content is essential to cut through the...
Trust. A five-letter word that’s been leading the news agenda in 2022. It’s ironic really as trust is something few people have in the media right now. Or politicians. But what about businesses? Having your customers’ and your employees’ trust is essential if you want...
Did you know that more than 100 million hours of video are watched on Facebook every day? If you're not using social media videos to promote your business then you're missing out on a huge slice of brand awareness. But posting any old video isn't enough....
