The role of public relations experts in media relations is to help brands share their stories, offer new angles on trending news and connect with their customers through open and honest communication with journalists. This has always been the case. But media relations is not...
When you hit publish on a social media post you need to know it's going to make an impact. That means creating something that is visually appealing, engaging and lands in front of your ideal customer at the optimum time. If getting all of these...
Have you arrived back at your desk (wherever that might be) keen to make 2022 your brand’s best year yet? Don’t spend the start of the New Year spinning your wheels. Now is the time to hone your communication plans. Here’s our advice for kick-starting...
Goodbye 2021 - another turbulent year during which brands have had to pivot, adapt and evolve to survive. The good news is that if you've made it this far there's very little you cannot do. We know that one of the keys to success in...
If you’re dithering about creating videos for your business, delay no more. We've got four compelling reasons why you should prioritise video in your marketing strategy to bring tangible benefits to your business. Video is so much more than a 'nice thing to'. Importantly video...
In the wake of COP26 the pressure is on governments and businesses to take action to tackle climate change. This means cleaning up their act and encouraging others to do the same to avoid a global crisis. As if there wasn’t already enough on their...
