Is your business winning the news coverage it deserves? If not, it could be down to the way you pitch to journalists. Hacks are busy people, receiving hundreds if not thousands of emails, phone calls and social media messages every week. If your news isn’t...
Your website is an essential business tool. It is your digital shop front for your products and services, telling people what it is you do and why you are the best place for them to invest their hard-earned cash. But are your clicks converting to...
Not so long ago having a company website put you at the cutting edge of business marketing. Now, simply being online is not enough. Company websites need to be constantly updated. If they’re left to fester then you’ll soon see your online traffic plummet. Having...
Not so long ago the humble #hashtag turned 10-years-old. It’s been a decade of scepticism, trial and error, adoption and eventual cultural embedment that now sees hashtags used to help cut through the billions of social media posts published every day.Little did former Google designer...
It’s a busy old world. Whether you’re a business or a consumer, everyone is vying for a moment of your time, so they better make it snappy. Crafting brand communications to convey your key messages in bite-sized chunks can be a challenge. Luckily, this is...
Copywriting is a powerful tool. If used correctly it can win you business and loyal customers. Fail to set the right tone and people will disengage before you get to your sales pitch. Using emotion copywriting in your marketing will boost your chances of striking...
