For an industry focused on reputation, PR doesn’t have the best rep going. A lot of this comes down to misinformation about what PR actually is and a bunch of people flogging ‘PR services’ without the proper qualifications, experience or intentions. The Chartered Institute of Public...
If you’ve come to this post wanting to know how to get the best social media ROI for your business and do it fast, then you’re in the right place. If you want me to say you can do it for free, then I’m afraid...
People like dealing with people - fact! And in the real world, none of us is perfect. So why do businesses try to market themselves as infallible? In recent years, consumers have become much more savvy. They know products are flawed, companies have had scandals,...
Google My Business is a powerful tool that puts businesses in front of customers near them. If you’re thinking this is just another online fad that you can put on the back burner, think again. Claiming and optimising your profile today will mean an increase...
Many businesses are built around their founder - a champion for everything their company stands for and delivers. That’s why having a good personal brand is so important for small business owners. You want your customers to recognise you as the go-to person within your industry....
Journalists get dozens, if not hundreds, of press releases delivered to their inbox each day. While the task of sifting through them is gruelling, the challenge to get your news to the top of the pile is even bigger. Here’s how to write a press...
