When you are putting together a social media strategy for your business you need to consider the best networks to be on. While it's possible to be active across multiple platforms like Facebook, Twitter and Instagram it doesn’t necessarily mean you should be. Each has a...
If your business uses digital content as part of its marketing strategy you’ll know how difficult it can be to come up with new and click-worthy ideas all the time. For example, blog posts can take hours, if not days, to come together so that they...
Google loves websites that give its users what they want. This means providing quality information in a way that’s easy for them to consume. One of the best ways to get into Google’s good books is to write a business blog that keeps your website...
If you use social media to promote your business you may have found it's excruciating to get your marketing messages in front of your followers. This can be for a number of reasons, but social media algorithms are sure to be playing their part. What are...
The world of influencer relations has shifted forward as more businesses move their marketing spend online. However, partnering with bloggers, YouTubers and social media personalities is still a very new area of digital communications. If you're considering working with influencers then there’s plenty to consider including...
Whether you're ready or not, the shift to doing business online has taken a massive leap forward as a result of the pandemic. Client meetings, sales and even contracts are now happening virtually more than ever, with this trend set to continue. This poses an...
