Blog

Social media strategy

6 ingredients for a kick-ass social media strategy

Businesses doing social media well don’t achieve success by posting off the cuff. They have a plan. Even better, they have a social media strategy. A good social media strategy is less about the nuts and bolts of putting together an awesome Instagram post and...

Podcasting

How to set up a podcast for your business

We’ve talked before about podcasts and how they can help you connect with customers on a personal level, even when they're on the go. As Google moves to index audio as well as the written word, it’s time to start thinking about whether podcasting could...

Facebook

Could a Facebook group help you reach more customers?

If your Facebook business page is not reaching your customers, maybe the answer is building a community of like-minded brand advocates in a Facebook group. It’s no secret that Facebook is constantly squeezing the reach of Facebook business pages in order to limit the branded content...

Making videos using your smartphone

How to make videos using a smartphone

Video is an important marketing tool for businesses, with consumers increasingly demanding information in an easy to digest format that they can view at any time. However, many small brands have held back from adding video to their marketing plans because of a common misconception...

Generate business online

4 easy ways to generate business leads online

We appreciate that finding new leads can be a hard task when you are in the thick of running your company. Day-to-day tasks take over the very necessary business of securing next month’s clients. However, turning warm leads into returning customers need not be difficult....

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