2020 has been a minefield for businesses as they consider the complex issue of customer communications in a pandemic. No one wants their brand associated with poor messages and inappropriate content. Early on, we stressed the need to be sensitive, helpful and engaging. Seven months in...
We’re going to let you in on a secret: marketing doesn’t always work. The important thing is to recognise when a marketing strategy is failing and refocus your efforts before they are wasted. So how do you spot when things have gone wrong and, critically,...
Who is your perfect customer? What makes them tick? And, importantly, how should you market to them to maximise sales? These are all crucial questions business owners need to ask themselves. And building customer personas is the key to success. Why customer personas are important Understanding your...
In a post-lockdown world, it’s clear that many of us will be living and working more remotely for some time. That means more people surfing the internet and browsing social media, and fewer people walking past traditional advertising points such as billboards, shop fronts and...
Wouldn’t it be handy if there was a free tool that could help you read customers’ minds? Good news! When it comes to what they are searching for on the internet Google Search Console can do just this. And if used correctly its insights can...
Have you ever spotted customers chatting about your business online? It could be a positive review on Google My Business or Facebook, an Instagram post showing your products or a shout out on Twitter. It's always a buzz to get great feedback from customers. But...
