Every business wants to grow or at least attract new customers. But as a small business the cost of advertising to pitch yourself above larger competitors can be unrealistic. The good news is there’s an alternative. PR is a cost effective way to raise your profile...
There’s no doubt that being on the front page of Google search results can make or break a small business. But how do you get there and stay there? Having an informative website with quality copy that is updated regularly is key to search engine...
There's been plenty of changes for Instagram. First we waved goodbye to the chronological ordering of our timelines. Then came the ability to upload longer videos, up to 60 seconds in fact. After that we were introduced to Instagram Stories – an attempt to capture...
Why should I give my knowledge away for free? That’s just one of the questions associated with content marketing. Here’s a few more: Won’t my competitors then find the information and use it to steal my business? What if we lose potential customers because they...
I’ll be delivering a masterclass in conjunction with Get Set for Growth on 29 June and 6 July, titled ‘Ask the Expert – PR for Small Businesses’. I was thrilled to be asked by Get Set for Growth to do a public relations workshop and even...
I largely work for small and medium-sized businesses, helping them amplify their brand and attract more customers. PR is an affordable way to raise the profile of small businesses and it has the power to reach a large audience, showcasing the business to its target market....
