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PR

How can PR benefit small businesses?

Every business wants to grow or at least attract new customers. But as a small business the cost of advertising to pitch yourself above larger competitors can be unrealistic. The good news is there’s an alternative. PR is a cost effective way to raise your profile...

knowledge

Why should I give my knowledge away for free?

Why should I give my knowledge away for free? That’s just one of the questions associated with content marketing. Here’s a few more: Won’t my competitors then find the information and use it to steal my business? What if we lose potential customers because they...

Ask the Expert – PR for Small Businesses

I’ll be delivering a masterclass in conjunction with Get Set for Growth on 29 June and 6 July, titled ‘Ask the Expert – PR for Small Businesses’. I was thrilled to be asked by Get Set for Growth to do a public relations workshop and even...

PR

What’s the future of PR?

I largely work for small and medium-sized businesses, helping them amplify their brand and attract more customers. PR is an affordable way to raise the profile of small businesses and it has the power to reach a large audience, showcasing the business to its target market....

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