5 compelling reasons to outsource PR and marketing in 2021
Is 2021 the year you outsource PR and marketing? At a time when every business is considering how to make efficiencies and stay relevant, outsourcing may seem like an expense you can’t afford. However, it could make greater business sense and be more cost effective than you think.
The efficiencies of outsourcing
If PR and marketing is an area where you are looking to make cuts it’s important to consider the impact of slashing the budget.
There couldn’t be a worse time to take your foot off the gas when it comes to communicating with your customers during COVID-19. In order to minimise the impact to your bottom line you need to be at the forefront of people’s minds, engaging them and sending out carefully considered messages about how you are operating in challenging times.
Stopping all marketing activity could make you invisible and give your competitors an edge. Even worse, customers may think you have fallen victim to the economic downturn if they don’t hear from you.
If you are considering streamlining your PR and marketing budget here’s why you should consider outsourcing as a cost effective way to remain visible and viable:
1. Cost effective support for your team
Cuts within your business may leave team members struggling to pick up tasks that are outside their job description or beyond their skill set. Bringing in expert, outsourced support will ease the burden and cost less than the monthly salary, National Insurance and pension contributions of a full-time member of staff.
2. Benefit from professional expertise
If you outsource PR and marketing to an agency you will get a higher level of expertise than if you employ a less experienced junior for a higher price. At Amplify PR we have two decades of experience working in-house in senior marketing and management roles as well as in the media. Someone fresh out of college or university will need training and mentoring over many years to acquire the same level of knowledge.
3. Get more than you pay for
When you outsource to an agency you won’t just have one person assisting your business – you have the knowledge and skills of a team working on your behalf. You also don’t have to worry about covering gaps in staffing when someone is on holiday or is sick. These are problems the agency can take off your plate.
Outsourcing to a PR and marketing agency creates a much more flexible relationship than you might have with an in-house team. Projects can be ramped up or scaled back as required, allowing you to manage your spend on a month-to-month basis.
5. Get results
Professional PR and marketing agencies are results driven. They want to help you achieve your goals – this is how they prove their worth. It is much easier to track success in this kind of relationship when it is outside the usual ridged corporate reporting systems. Set your objectives and the agency will come up with an approach that will have been tried and tested elsewhere, giving you a head start to getting the results you desire.
If you would like more information about how you can outsource PR and marketing then please get in touch. Amplify PR is a Southampton-based PR and marketing agency working with a range of business to help build their reputation and engage their audience. Read our customer testimonials.