The one thing guaranteed to sky rocket your social media ROI now
If you’ve come to this post wanting to know how to get the best social media ROI for your business and do it fast, then you’re in the right place. If you want me to say you can do it for free, then I’m afraid you’re in for a disappointment.
The quickest way to boost your business’ social media presence is to pay.
However, putting a budget behind social media posts needn’t cost megabucks. And it can help to put your business in front of a super-targeted audience who want to hear what you have to say.
Why pay for social media?
Social media like Facebook, Twitter, Instagram and LinkedIn are money-making businesses. So it’s no surprise that with every platform update they have introduced algorithms that make it progressively harder to reach your audience without spending money.
Let’s also bear in mind that an estimated 3.09 billion people will be using social media by 2021, so there’s a fair bit of traffic to compete with.
The good news for businesses is that when you do put budget behind your posts each of these platforms has made it easier to target audiences using demographics, location and interests.
Targeting your social media audience in this way is much more effective than publishing for free and crossing your fingers that your message will cut through the billions of others being posted each day.
How much does it cost?
Some more good news is that paying for social media advertising doesn’t have to cost the earth. For just a few pounds a day you can fine tune who’ll see your post and win their engagement.
Of course, if you have a large audience, your post will need more money behind it to reach existing and potential clients. But for small businesses who are interested in putting themselves in front of super local customers, you can expand the reach of your posts exponentially with a few quid.
Social media advertising tools will show you the potential reach of your post and how much it’ll cost before you commit your cash. So even if you are sceptical you can try before you buy.
Why not do it now? If you have a Facebook Page, go to the Insights tab and look at the reach of your last post. Make a note of it.
Now, click on the blue ‘Boost Post’ button on that same post in your Facebook Page feed (don’t worry, this doesn’t boost your post immediately), and scroll to the Duration and Budget section. This is where you can adjust the length of time the post will be shown to your audience, how much you want to spend, and the estimated number of people you could reach.
You can boost a Facebook post for as little as £1 a day and reach many more people than the original post.
This is just one example of paid social media. There are many more available to your brand. Their effectiveness will vary from business to business, just like some social media platforms are a better match for specific industries and sectors.
Paid advertising aside, your social media content always needs to be polished. Bad paid posts won’t be effective on their own, so make sure you read our tips on what makes good social media content.
If you would like to improve your social media ROI with paid advertising and want to talk through the options, then we can help. Amplify PR is a Southampton-based PR and marketing agency that supports clients with social media strategy, content and advertising. Get in touch to discuss our range of social media services for businesses.