4 ways video can help SEO your business

SEO written on film slate being held by man in suit

4 ways video can help SEO your business

If you’re dithering about creating videos for your business, delay no more. We’ve got four compelling reasons why you should prioritise video in your marketing strategy to bring tangible benefits to your business. Video is so much more than a ‘nice thing to’. Importantly video can help improve your website’s SEO. And in an online world, that’s nothing to be sniffed at.

SEO or Search Engine Optimisation means creating content on your website in a way that makes it rank well in search engine results.

You can do this through perfecting your copywriting for the web, creating plenty of content targeted at your audience, working on the data underpinning each page, and a good link-building strategy, including internal links. Adding video to your website is another excellent SEO tool.

Here’s what you need to know about the power of videos when it comes to improving your brand’s search engine rankings:

Videos engage website visitors

Video is an important marketing tool – it captures your audience’s attention like nothing else. When someone clicks through to your website and finds a video they are more likely to linger than if they saw a page of text.

This sends a message to Google that people spend time on your website, so it must be a good source of information. The longer people stay, the higher Google will rank your website in its search results.

Read more about why using videos is good for business.

Google likes rich content

In fact as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. So it’s no surprise that Google is increasingly ranking video in its results. These are called ‘rich snippets’ and feature videos hosted on platforms like YouTube, Vimeo, Facebook or on a website.

Rich snippets are more eye-catching than normal search results as they come with a thumbnail image. So, the more videos you have on your website the more likely you are to get featured in a rich snippet and rank higher than your competitors.

Social shares

The brilliant thing about creating videos that people find useful and entertaining is that they will share them on social media. This means your content reaches a wider audience with the potential to drive traffic back to your brand’s website.

Not only that, Google previews social media content that it thinks is relevant to someone’s search terms. So if you or someone else has shared your video on Twitter or Facebook it could appear in the search results.

Build good links

The more links you get to your website from reputable places on the internet the better. This flags to Google that other people have confidence in the information you are sharing. However, this doesn’t mean dipping into the dark world of black hat SEO to build unnatural links.

Having great content, such as video, on your website will encourage other websites to link to your pages.

If you want to find out more about creating video for your business we can help. Amplify PR is a Southampton-based PR and content marketing agency that can offer video filming and editing, animation and aerial filming. Find out more about our video marketing services.