What customers really want from your website

Website design

What customers really want from your website

If your website is under-performing and you’re not getting the return on your investment then it’s time to think about what your customers really want. By putting yourself in their shoes you’ll not only find more people visit and look around your website, it’ll also improve your sales and your bottomline.

Here’s what makes a good website and why it’s important that your business has one if it wants to generate online leads:

First, the problem with bad websites

A lot of businesses fall into the trap of treating their website in the same way they might a sales brochure. The problem with this is that people use the internet in a very different way to printed documents. They skim for information and have very short attention spans.

Did you know that 50% of people leave a website if they can’t find what they are looking for within a few seconds? This is business that few can afford to lose.

So how do you make sure potential customers stick around once they’ve found your corner of the internet? Here are seven pointers for improving your website with your customers in mind:

What makes a good website?

1. Make your website design crystal clear

First impressions really do matter online, so make sure that whatever webpage people come to first has a clear purpose, is uncluttered and easy to read. Busy pages with no clear focus will tempt people to click away.

2. Be consistent with your branding

You want to make sure repeat customers know they have reached the right place. So make sure your company logo and branding are consistent with your other marketing materials. Visitors will then know they are looking at trusted information.

3. Write clearly

Being very clear in what you say is even more important on your website than offline. This is because of people’s short online attention span. Make your most important points at the top of each webpage. Further down use sub-headings and bulletpoints to break up your text, and write in short paragraphs. This will make your website easy to read and skim.

4. Attractive images

Use good quality, aspirational images that will appeal to your audience, and make them large. You want to people to imagine themselves using your products or having an easier life because they have bought your services. Small, poor quality photos will cheapen the look of your website and your brand.

5. Be mobile-ready

More people now access the internet from their smartphone than a desktop computer so your website has to be ‘mobile-ready’. This means the resolution of your site adapts to the device from which it is being viewed. Recent WordPress themes will do this for you, but if you are using a different content management system or an older website template then speak to your web designer.

6. Have a clear call to action

What do you want people to do when they visit a particular webpage? Once someone has found the information they want on your website, you need to make their next steps easy. This could be achieved by displaying a clear ‘contact us’ or ‘buy now’ button on each page.

7. Set up a blog

Business websites with blogs attract more readers to their pages. This is because they are a good way of sharing interesting news, tips and trends. Adding new content to your blog on a regular basis also gives you interesting things to share on your social media and helps to boost your website’s SEO, Search Engine Optimisation.

We help people write clear and engaging webpages and blog posts. Find out about our copywriting services. We also have experts in website design in our team and we can track, test and improve it. If you’d like some help to enhance your website then get in touch.