What To Consider When Choosing A PR Agency
From the improvement of reputation to the increase of customer engagement, you appreciate the business benefits of PR. However, you might be wondering how to choose the best PR agency, given the large amount of competition among those specialising in everything from crisis communications to social media campaign building.
Each agency makes fantastic claims about its range of PR services. So how do you narrow down the selection and find the best agency for your business? Consider the criteria in this blog and choose your public relations agency with confidence.
Range of PR services
Maybe you’re in need of an expertly crafted press release that can be shared with the local media. Perhaps you’re keen to run a content-driven campaign and wish to back up your news with engaging social media posts and video marketing. Either way, it’s essential that you choose a PR agency with relevant expertise. Effective collaboration should be assured, with your chosen PR agency and marketing department using the best blend of promotional tactics for your business.
Campaign focus
The decision to outsource public relations activities may be prompted by an internal crisis or the need to prepare for a major industry event. You might want to create a newsletter that can be shared with your employees or published and respond to customer feedback on social media. Whatever your priorities, it’s vital that you choose a PR agency with an outstanding track record.
Sector experience
You’re bound to find PR agencies advertising their breadth of experience. However, you should be confident in the understanding of your business and sector. Taking the example of Amplify PR – we’ve worked across a number of industries but have particular experience in the crafting of highly-credible and authority-building content for businesses within the education sector.
Media contacts
Following on from the previous point, you’ll stand to achieve the best results if you partner with an established and well-connected PR agency. Don’t be afraid to ask about media contacts, gauging the level of confidence in the publishing of your content across popular online and offline platforms.
Testimonials and recommendations
It’s all very well for a PR agency to boast of its professionalism and brand-building capabilities. However, you should take the time to review any client testimonials and awards that support such impressive claims. Ideally, you’ll be given the opportunity to chat with past clients, asking questions about everything from the agency’s approach to the kinds of results achieved. It’s also worth asking for work samples; particularly where they have relevance to your sector.
Working process
There should be a synergy from the initial consultation to the delivery of your promotional content. You’ll want to work with experts who take an active interest in your business and strive to produce quality work in your best interests. The agency should be able to track PR results and keep you informed of progress and make adjustments based on your objectives.
Price
Of course, you’ll have a limited budget for the outsourcing of PR activities. However, this will allow you to narrow down the choice of agencies, focusing on those with the proven ability to deliver the best return on investment. Discussions of pricing should be clear and up-front, whether the agency charges per project, per hour, or on a monthly retainer. You should also be aware of agency expectations in terms of invoicing and payment.
Choose Amplify PR
You might accuse us of bias. However, we have absolute confidence in our ability to deliver on every single criteria mentioned in this blog. From the setting of budget-friendly prices to expert-led coordination of campaigns, we stand out for the right reasons. So, make the best business choice and give Amplify PR a call on 02380 176194 or email hello@amplify-pr.co.uk
Amplify PR is a Southampton-based PR and content marketing agency with experience across multiple sectors. Get in touch to find out more about our services.