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Why website speed matters to your business

Milliseconds count when it comes to website speed. Whether you have an e-commerce website or you use yours as a brand marketing tool, if it's not lightning fast, it could be losing you sales. This is nothing new, but there are changes afoot on the World...

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How to write a business blog that Google will love

Google loves websites that give its users what they want. This means providing quality information in a way that’s easy for them to consume. One of the best ways to get into Google’s good books is to write a business blog that keeps your website...

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How to measure influencer relations for results

The world of influencer relations has shifted forward as more businesses move their marketing spend online. However, partnering with bloggers, YouTubers and social media personalities is still a very new area of digital communications. If you're considering working with influencers then there’s plenty to consider including...

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4 ways businesses can build trust in an online world

Whether you're ready or not, the shift to doing business online has taken a massive leap forward as a result of the pandemic. Client meetings, sales and even contracts are now happening virtually more than ever, with this trend set to continue. This poses an...

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Get your marketing plans in gear for 2021

We've said farewell to what has been a turbulent year. 2021 and the possibility of a return to some kind of normality in everyday life and business is a welcome prospect. However, have the past 10 months had a long term effect on the way...

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5 meaningful ways to measure your PR results

Do you know the results of your last communications campaign? We’re not talking about the number of Facebook posts or press releases you sent out or even how many adverts you placed in your local paper. We’re talking about the impact of your campaign. If...

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