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Why your business needs a white paper

Is one of your business goals to become an industry thought leader? Writing a white paper can bring you all the benefits of being recognised as an expert in your field including reaching more clients and boosting sales. This post gives you the low down on...

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How to create videos with influencers

Influencers are experts at creating video content that resonates with their audience. They've spent time finding out what sparks conversations and use this know-how to build an engaged following. Partnering with these influencers presents an opportunity for brands that have a similar ethos and customer...

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How to run a successful media event

If you want to improve your connections with journalists and influencers in your industry then running a media event is a top way to get face time with them. However, these are busy professionals with lots of other demands on their time, so it’s important...

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5 mistakes to avoid when working with influencers

As the world shifts towards online advertising, influencer marketing continues to grow as a tool for reaching new audiences. However, it’s not without its risks. Here are some of the mistakes brands need to avoid when aligning themselves with influential social media accounts and websites. 1. Forgetting...

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7 highly effective ways to grow your email list

A healthy list of customer email addresses is an important marketing asset for any business. If you are just starting to build yours, or you want to add more potential leads, we have some ideas for ways to grow your email list with fun, informative...

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How to use Clubhouse to build your business

If ever there was a good time to launch a new social network it was 2020 when everyone was turning their attention online. Timing surely has been an important factor in Clubhouse’s success. Whether it has the legs of Facebook or will be consigned to...

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How to write a winning award entry

Entering awards is a brilliant way to shine a light on your brand - its innovations, successes and why people should work with you. But how do you write a winning award entry that will make the judges sit up and pay attention? Here are some...

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Why website speed matters to your business

Milliseconds count when it comes to website speed. Whether you have an e-commerce website or you use yours as a brand marketing tool, if it's not lightning fast, it could be losing you sales. This is nothing new, but there are changes afoot on the World...

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