We’ve talked before about podcasts and how they can help you connect with customers on a personal level, even when they're on the go. As Google moves to index audio as well as the written word, it’s time to start thinking about whether podcasting could...
If your Facebook business page is not reaching your customers, maybe the answer is building a community of like-minded brand advocates in a Facebook group. It’s no secret that Facebook is constantly squeezing the reach of Facebook business pages in order to limit the branded content...
Video is an important marketing tool for businesses, with consumers increasingly demanding information in an easy to digest format that they can view at any time. However, many small brands have held back from adding video to their marketing plans because of a common misconception...
We appreciate that finding new leads can be a hard task when you are in the thick of running your company. Day-to-day tasks take over the very necessary business of securing next month’s clients. However, turning warm leads into returning customers need not be difficult....
Whenever there’s a challenge to an established marketing channel it usually comes from a new innovation in communications. In recent years we've seen popular social media platforms like Twitter losing out on user numbers and interaction to newer competitors like Instagram; just as traditional print...
It’s estimated that by 2020 half of all internet searches will be done using voice search. Google Assistant, Siri, Cortana and Alexa are already contributing to billions of searches each month by people looking for businesses local to them, things to do and how to...
If you ask people why they are on LinkedIn they will tell you one of three things: they are looking for a job; they are seeking someone to fill a job; or they are making business connections. As a business owner, your mission on this...
Back in the Spring of 2018 Instagram launched a new app: Instagram TV. If you’ve not heard of it, don’t worry. IGTV hasn’t made quite the same splash as Instagram Stories before it. However, that’s no reason to consign this long-form video platform to the...
Video is an essential business marketing tool and the top place for people to view promotional films is YouTube. It’s second only to Google for visits on the internet and a massive 5 billion videos are viewed there every day. The competition for this audience...
Reputation is and always has been about word-of-mouth endorsements. But in the digital age it’s not only exchanges between customers on the street that you need to manage. Your online reputation is just as important, especially as consumers now go to the internet to read...
