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Why creating video content is good for business

Did you know that video is the most viewed content on the internet? If you’re not already using video in your business marketing then it’s time to catch up. But if the thought of creating blockbusters is overwhelming, fear not. Regular, short videos that speak to...

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How many hashtags should you use on Instagram?

If Instagram is part of your business’ social media strategy you’ve probably got a million things running through your mind. Is there a trick to making popular Reels? What should you post on Stories? And how is the algorithm affecting your visibility on the platform?...

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5 mistakes to avoid when writing an annual report

An annual report is an important asset for any business. It communicates the values and goals of your brand in a transparent and accountable way. If you have investors or want to attract them, it's even more critical. However, getting it right can be tough....

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5 essential elements of effective case studies

It’s one thing telling your potential customers how great you are, but having real life examples of your success takes your pitch to the next level. That’s why having a pocket full of excellent case studies is essential when you are reeling in a hot...

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Why your business needs a white paper

Is one of your business goals to become an industry thought leader? Writing a white paper can bring you all the benefits of being recognised as an expert in your field including reaching more clients and boosting sales. This post gives you the low down on...

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How to create videos with influencers

Influencers are experts at creating video content that resonates with their audience. They've spent time finding out what sparks conversations and use this know-how to build an engaged following. Partnering with these influencers presents an opportunity for brands that have a similar ethos and customer...

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How to run a successful media event

If you want to improve your connections with journalists and influencers in your industry then running a media event is a top way to get face time with them. However, these are busy professionals with lots of other demands on their time, so it’s important...

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5 mistakes to avoid when working with influencers

As the world shifts towards online advertising, influencer marketing continues to grow as a tool for reaching new audiences. However, it’s not without its risks. Here are some of the mistakes brands need to avoid when aligning themselves with influential social media accounts and websites. 1. Forgetting...

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7 highly effective ways to grow your email list

A healthy list of customer email addresses is an important marketing asset for any business. If you are just starting to build yours, or you want to add more potential leads, we have some ideas for ways to grow your email list with fun, informative...

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