Blog

Podcasting

10 easy podcast ideas to convert downloads into sales

If you're thinking of starting a podcast for your business, or have done so and rapidly run out of inspiration for what to talk about, then we have some easy podcast ideas here for you. Why businesses should podcast Podcasting is a growing marketing channel giving brands...

Targeted PR

How to use targeted PR to win over your audience

A mistake businesses often make when planning PR campaigns is jumping straight to the tools they are going to use to wow their target audience. However, signing up for that whizzy new social media platform everyone is raving about, or chatting up the editor of...

Building brand trust

How to build credibility and trust in your brand

What motivates people to make a purchase or buy into a service? It obviously has to be something they need or desire. But when there are multiple companies selling very similar products and services, how do people differentiate? This is where brand credibility and trust...

Content

5 ways to get your marketing content noticed

Is your marketing content thrusting your brand into the spotlight? Or is it falling flat? If you are struggling to get your marketing content noticed we have some tips on how to make your blog posts, whitepapers and case studies shine. Be a hero What are your...

Social media strategy

6 ingredients for a kick-ass social media strategy

Businesses doing social media well don’t achieve success by posting off the cuff. They have a plan. Even better, they have a social media strategy. A good social media strategy is less about the nuts and bolts of putting together an awesome Instagram post and...

Podcasting

How to set up a podcast for your business

We’ve talked before about podcasts and how they can help you connect with customers on a personal level, even when they're on the go. As Google moves to index audio as well as the written word, it’s time to start thinking about whether podcasting could...

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