Google loves websites that give its users what they want. This means providing quality information in a way that’s easy for them to consume. One of the best ways to get into Google’s good books is to write a business blog that keeps your website...
If you use social media to promote your business you may have found it's excruciating to get your marketing messages in front of your followers. This can be for a number of reasons, but social media algorithms are sure to be playing their part. What are...
The world of influencer relations has shifted forward as more businesses move their marketing spend online. However, partnering with bloggers, YouTubers and social media personalities is still a very new area of digital communications. If you're considering working with influencers then there’s plenty to consider including...
Whether you're ready or not, the shift to doing business online has taken a massive leap forward as a result of the pandemic. Client meetings, sales and even contracts are now happening virtually more than ever, with this trend set to continue. This poses an...
We've said farewell to what has been a turbulent year. 2021 and the possibility of a return to some kind of normality in everyday life and business is a welcome prospect. However, have the past 10 months had a long term effect on the way...
Building a personal brand has never been more important for business leaders who want to establish or expand their company. If you're wondering what a stand out personal brand looks like and how it can help then you have come to the right place. What is...
Do you know the results of your last communications campaign? We’re not talking about the number of Facebook posts or press releases you sent out or even how many adverts you placed in your local paper. We’re talking about the impact of your campaign. If...
It’s rare for a business to have no competitors, so getting the edge on your rivals is vital for success. Thought leadership can give you that competitive edge; highlighting your expertise, making you more relatable to customers and boosting your revenue. Here’s our brief guide...
Is 2021 the year you outsource PR and marketing? At a time when every business is considering how to make efficiencies and stay relevant, outsourcing may seem like an expense you can’t afford. However, it could make greater business sense and be more cost effective...
It’s no secret that getting your Facebook posts in front of your customers is hard work. Business pages are subject to Facebook algorithms that suppress the number of people who see your posts and make it harder to grow your audience organically. The only way...
