How important is it for customers to trust your business? In an age where millions of pounds are exchanged online every day, being able to show customers they can safely do business with you on the web is a must. Having an SSL (Secure Sockets...
If your business sells goods or services to millennials then Snapchat should be on your marketing radar. Every day 158 million Snapchat users open the app on their smartphones to check out what their friends are up to in momentary shots and 24-hour sequences of picture and...
Friends and family have always had an influence on our purchasing decisions. But as consumers spend more time online, word-of-mouth recommendations from digital influencers are playing their part in driving sales too. In order to develop successful PR and marketing campaigns, brands should now consider...
How is your website performing? Unless it’s a good source of business enquiries, leads and sales then you could be losing out to your competitors. There are many reasons why your website may be struggling to generate business leads and its design is an important factor...
Journalists have always been under pressure to tell the best stories quicker and in a more compelling way than their competitors. The advent of 24/7 news has only helped to feed the media’s thirst for the next headline. However, at times it can feel difficult...
Just when you think everything is rolling along nicely…something goes wrong. How you deal with a crisis can make or break your business. Reputation takes years to establish but a crisis played out in the media can squash a company within hours or days. However,...
Since Instagram Stories first hit the social media scene it has steamed past its rival Snapchat. Every day 300 million users watch and create Instagram Stories compared to 150 million on its competitor platform.The potential to reach your audience is huge. But what do you...
You may have heard Facebook is changing users’ timelines so they can connect and interact more with family and friends rather than businesses and organisations. As a social network set up to connect people with people it’s going back to its roots. On the flip...
As 2017 draws to a close and business planning for 2018 moves higher up your priority list, it’s time to start crafting your public relations strategy for the year ahead. But where should you focus your energy in order to boost your reputation and win...
For companies selling their services and products, B2B LinkedIn is arguably the most important social media tool at their disposal. It’s a way of showcasing your achievements, winning new business enquiries and attracting the very best job candidates. However, when it comes to keeping company...
