There’s no doubt that being on the front page of Google search results can make or break a small business. But how do you get there and stay there? Having an informative website with quality copy that is updated regularly is key to search engine...
There's been plenty of changes for Instagram. First we waved goodbye to the chronological ordering of our timelines. Then came the ability to upload longer videos, up to 60 seconds in fact. After that we were introduced to Instagram Stories – an attempt to capture...
Why should I give my knowledge away for free? That’s just one of the questions associated with content marketing. Here’s a few more: Won’t my competitors then find the information and use it to steal my business? What if we lose potential customers because they...
I’ll be delivering a masterclass in conjunction with Get Set for Growth on 29 June and 6 July, titled ‘Ask the Expert – PR for Small Businesses’. I was thrilled to be asked by Get Set for Growth to do a public relations workshop and even...
I largely work for small and medium-sized businesses, helping them amplify their brand and attract more customers. PR is an affordable way to raise the profile of small businesses and it has the power to reach a large audience, showcasing the business to its target market....
Amplify PR is presenting a workshop – Social Media A&E – about how to improve your social media for business on Friday 6 May at The Workstead, near Winchester. It won’t be the usual social media for business training session – this one is centred around...
We knew it was coming and now it’s here across the planet on desktops, tablets and mobile devices. The five new emotions – Love, Haha, Wow, Sad and Angry – animatedly pop-up when you hover over the Like button on a desktop or hold it...
Your PR department isn’t just for scandals, crisis and cock-ups – it’s there to communicate to the outside world and internally to your employees about the good and bad things that are happening at your organisation. Having said that, all too often PR departments are...
Is Twitter planning to extend its typical 140-character limit for tweets? Speculation is rife about the rumoured change and many are welcoming it. I think it will be a shame and I hope the new CEO and Co decide not to go down that route. My...
Facebook is rolling out its Instant Articles packaged news service to a wider audience and it has added more leading news titles. Instant Articles enables users to click on stories and directly consume news without leaving Facebook, previously if you clicked on news you would...
