There has been a huge global outcry on social media in response to the killing of Cecil the lion. The hunt to find his killer, Walter Palmer – a US dentist, is on with thousands of users calling for him to be extradited to Zimbabwe...
On 2 June, 16 people were injured on The Smiler rollercoaster when the train they were riding collided with an empty carriage on the track. The four passengers riding in the front were so severely injured, that two had their leg amputated. The devastating crash made...
Food giant, Heinz has apologised after a promotional QR code on a bottle of tomato Ketchup directed people to a pornography website. The QR code was supposed to bring up details of a competition for people to personally design their own ketchup label. However, upon scanning...
A Cardiff bus company has been forced to pull its advertising campaign after a backlash on Twitter. New Adventure Travel launched adverts on the back of its buses depicting semi-naked men and women holding signs with the slogan: “Ride me all day for £3”. The adverts prompted...
This is the story of how Waterstones turned potentially negative press on Twitter and beyond, into a PR success. It all started when American tourist David Willis found himself locked in the Trafalgar Square Waterstones branch in London, after employees went home and closed the store...
The press office at Sainsbury’s HQ has been very busy managing brand reputation after a poster gaffe left some customers reeling. A poster encouraging Sainsbury’s staff to get shoppers to spend more was displayed in a window of a store in Stratford – by mistake. The...
The latest of Google’s search algorithms seems to be the one causing the most headaches for SEO specialists, and this is because it focuses mostly on content rather than technical coding. This is an opportunity for PR specialists and copywriters, who are adept at developing...
In recent weeks the Ice Bucket Challenge has become a massive global trend but what’s making it so successful and what can PR professionals learn from it? The Ice Bucket Challenge is a viral fundraising campaign that raises money for research into Motor Neurone Disease (MND)...
It’s possibly the PR story of the year so far. Now that ruffled feathers have settled, I’m wondering whether the Dirty Bird Fried Chicken logo was indeed an innocent cock-up or a provocative branding exercise. Earlier this month, Dirty Bird hit the headlines in Wales and...
Bakery giant Greggs has demonstrated how to turn a potential PR disaster into a positive after an offensive version of its logo appeared on its Google profile. If you searched for the company via Google on Tuesday, instead of finding the brand’s official logo and...
