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Why media relations (as we know it) is dead

The role of public relations experts in media relations is to help brands share their stories, offer new angles on trending news and connect with their customers through open and honest communication with journalists. This has always been the case. But media relations is not...

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5 free social media tools for businesses

When you hit publish on a social media post you need to know it's going to make an impact. That means creating something that is visually appealing, engaging and lands in front of your ideal customer at the optimum time. If getting all of these...

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How to plan your 2022 PR and marketing strategy

Have you arrived back at your desk (wherever that might be) keen to make 2022 your brand’s best year yet? Don’t spend the start of the New Year spinning your wheels. Now is the time to hone your communication plans. Here’s our advice for kick-starting...

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4 ways video can help SEO your business

If you’re dithering about creating videos for your business, delay no more. We've got four compelling reasons why you should prioritise video in your marketing strategy to bring tangible benefits to your business. Video is so much more than a 'nice thing to'. Importantly video...

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Greenwashing: why your business should steer clear

In the wake of COP26 the pressure is on governments and businesses to take action to tackle climate change. This means cleaning up their act and encouraging others to do the same to avoid a global crisis. As if there wasn’t already enough on their...

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Why creating video content is good for business

Did you know that video is the most viewed content on the internet? If you’re not already using video in your business marketing then it’s time to catch up. But if the thought of creating blockbusters is overwhelming, fear not. Regular, short videos that speak to...

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How many hashtags should you use on Instagram?

If Instagram is part of your business’ social media strategy you’ve probably got a million things running through your mind. Is there a trick to making popular Reels? What should you post on Stories? And how is the algorithm affecting your visibility on the platform?...

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5 mistakes to avoid when writing an annual report

An annual report is an important asset for any business. It communicates the values and goals of your brand in a transparent and accountable way. If you have investors or want to attract them, it's even more critical. However, getting it right can be tough....

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5 essential elements of effective case studies

It’s one thing telling your potential customers how great you are, but having real life examples of your success takes your pitch to the next level. That’s why having a pocket full of excellent case studies is essential when you are reeling in a hot...

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