If you run a small business you may be wondering if media relations is worth the hassle. You have a website, you’ve set up some social media accounts and you’ve paid for a few adverts in your local paper. Do you really need to talk...
Running a business isn’t just about profit in the 2020s. Brands that focus on their bottom line at the expense of big issues like their environmental, economic and societal impact face tough times in a marketplace that’s becoming more socially aware. This is why Corporate...
Email marketing is a handy way to keep in touch with your customers and encourage repeat sales. It's particularly popular among small businesses, with 64 percent using it as part of their marketing strategy. But it’s no mean feat getting email campaigns right. There’s an important...
If your business has decided to create a podcast to engage customers, you may be wondering about the next steps. We’ve talked before about how to set up a podcast for your business including getting the right equipment, coming up with a theme and having...
When was the last time you refreshed your website? At the pace the internet and mobile devices are developing, four or five years can equate to a lifetime in the digital world. But how do you know when you should redesign a website? After all,...
With more than 200 million businesses now using Instagram as part of their marketing strategy, you may be wondering whether it's still possible to grab your customers' attention in a saturated social media platform. Carefully planned and engaging content is essential to cut through the...
Trust. A five-letter word that’s been leading the news agenda in 2022. It’s ironic really as trust is something few people have in the media right now. Or politicians. But what about businesses? Having your customers’ and your employees’ trust is essential if you want...
Did you know that more than 100 million hours of video are watched on Facebook every day? If you're not using social media videos to promote your business then you're missing out on a huge slice of brand awareness. But posting any old video isn't enough....
The role of public relations experts in media relations is to help brands share their stories, offer new angles on trending news and connect with their customers through open and honest communication with journalists. This has always been the case. But media relations is not...
When you hit publish on a social media post you need to know it's going to make an impact. That means creating something that is visually appealing, engaging and lands in front of your ideal customer at the optimum time. If getting all of these...
