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Copywriting

7 copywriting mistakes that will lose you business

Hurray! Your customer has visited your website. Job done! Or is it?If potential leads aren’t immediately sold on what you have to offer then you might as well wave goodbye to their business. Using engaging copy in your company brochure, mailshot and website is essential...

Facebook

How to add power to your Facebook business page

Is your business dabbling with Facebook? Used correctly it can be a seriously handy way to interact with your customers and build a community around your brand. But mere dabbling isn’t enough to get you the results you crave.Facebook is a well oiled social media...

Twitter

Top tips for getting your business started on Twitter

Twitter is an excellent platform for businesses to launch their social media presence. It can help raise your profile, win new customers and connect with your target audience. But with around 6,000 tweets being sent every second of the day it’s important to make yours...

Awards

6 killer reasons why your business should enter awards

Awards are an important PR tool for businesses. Being nominated and, fingers crossed, winning industry awards can do wonders for your reputation. Here’s a breakdown of why your business should enter awards: Raise your profile Entering awards gives you the perfect opportunity to shine a light on your...

Content marketing calendar

How to create a content marketing calendar

Business promotion used to be simple. You had a product. You put it in front of your potential customers and told them it was great. They bought it and hopefully came back for more. Today, this kind of ‘who shouts loudest wins’ approach to marketing...

PR

5 super easy steps to skyrocket your PR

How did you do last year? What are your business goals going forwards? Every business wants to grow year-on-year, so do your PR and marketing plans need a boost?The key to upping your PR game is to constantly refresh your strategy to find the best...

Twitter

How to supercharge your Twitter business profile

Twitter is a highly effective social media channel for increasing brand awareness and sales. It’s also a very useful tool for listening to your target audience and understanding your customer base. To help achieve your objectives, you need a business profile that reads well, looks...

Blog

6 rules for writing brilliant business blog posts

Making sure your business website is engaging and updated regularly is key to driving online enquiries and boosting your Google rankings. But if your product range or services don’t change that often, how can you keep tempting customers back to your website? Writing business blog...

PR

How can PR benefit small businesses?

Every business wants to grow or at least attract new customers. But as a small business the cost of advertising to pitch yourself above larger competitors can be unrealistic.The good news is there’s an alternative. PR is a cost effective way to raise your profile...

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