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5 mistakes to avoid when working with influencers

As the world shifts towards online advertising, influencer marketing continues to grow as a tool for reaching new audiences. However, it’s not without its risks. Here are some of the mistakes brands need to avoid when aligning themselves with influential social media accounts and websites. 1. Forgetting...

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7 highly effective ways to grow your email list

A healthy list of customer email addresses is an important marketing asset for any business. If you are just starting to build yours, or you want to add more potential leads, we have some ideas for ways to grow your email list with fun, informative...

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How to use Clubhouse to build your business

If ever there was a good time to launch a new social network it was 2020 when everyone was turning their attention online. Timing surely has been an important factor in Clubhouse’s success. Whether it has the legs of Facebook or will be consigned to...

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How to write a winning award entry

Entering awards is a brilliant way to shine a light on your brand - its innovations, successes and why people should work with you. But how do you write a winning award entry that will make the judges sit up and pay attention? Here are some...

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Why website speed matters to your business

Milliseconds count when it comes to website speed. Whether you have an e-commerce website or you use yours as a brand marketing tool, if it's not lightning fast, it could be losing you sales. This is nothing new, but there are changes afoot on the World...

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How to write a business blog that Google will love

Google loves websites that give its users what they want. This means providing quality information in a way that’s easy for them to consume. One of the best ways to get into Google’s good books is to write a business blog that keeps your website...