Blog

Blogging

5 guaranteed business benefits of blogging regularly

Not so long ago having a company website put you at the cutting edge of business marketing. Now, simply being online is not enough. Company websites need to be constantly updated. If they’re left to fester then you’ll soon see your online traffic plummet. Having...

hashtags

How to use hashtags to improve your reach

Not so long ago the humble #hashtag turned 10-years-old. It’s been a decade of scepticism, trial and error, adoption and eventual cultural embedment that now sees hashtags used to help cut through the billions of social media posts published every day. Little did former Google designer...

Mobile video

5 reasons you must use video to promote your business

It’s a busy old world. Whether you’re a business or a consumer, everyone is vying for a moment of your time, so they better make it snappy. Crafting brand communications to convey your key messages in bite-sized chunks can be a challenge. Luckily, this is...

Instagram

How to master Instagram for your brand

If your brand is serious about inspiring its customers to take a holiday, transform their home or try the latest fashion trend, then Instagram is the place to be. With user numbers far surpassing Twitter, your target audience is already there desperately searching for ideas....

Website design

What customers really want from your website

If your website is under-performing and you’re not getting the return on your investment then it’s time to think about what your customers really want. By putting yourself in their shoes you’ll not only find more people visit and look around your website, it’ll also...

Copywriting

7 copywriting mistakes that will lose you business

Hurray! Your customer has visited your website. Job done! Or is it? If potential leads aren’t immediately sold on what you have to offer then you might as well wave goodbye to their business. Using engaging copy in your company brochure, mailshot and website is essential...

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