Blog

Social media influencer reviewing fashion shoe.
17 January 2021 In Blog By Claire Hall

How to measure influencer relations for results

The world of influencer relations has shifted forward as more businesses move their marketing spend online. However, partnering with bloggers, YouTubers and social media personalities is still a very new area of digital communications. If you're considering working with influencers then there’s plenty to consider including...

Back view of business woman talking to her colleagues about business plan in video conference. Multiethnic business team using laptop for a online meeting in video call. Group of buinessmen and businesswomen smart working from home.
11 January 2021 In Blog By Claire Hall

4 ways businesses can build trust in an online world

Whether you're ready or not, the shift to doing business online has taken a massive leap forward as a result of the pandemic. Client meetings, sales and even contracts are now happening virtually more than ever, with this trend set to continue. This poses an...

2021 year car speedometer
4 January 2021 In Blog By Claire Hall

Get your marketing plans in gear for 2021

We've said farewell to what has been a turbulent year. 2021 and the possibility of a return to some kind of normality in everyday life and business is a welcome prospect. However, have the past 10 months had a long term effect on the way...

Hands measuring the word 'success' with a tape measure
29 November 2020 In Blog By Claire Hall

5 meaningful ways to measure your PR results

Do you know the results of your last communications campaign? We’re not talking about the number of Facebook posts or press releases you sent out or even how many adverts you placed in your local paper. We’re talking about the impact of your campaign. If...

Hands holding a sign saying 'Stand out from the crowd'
16 November 2020 In Blog By Claire Hall

How thought leadership can give you a competitive edge

It’s rare for a business to have no competitors, so getting the edge on your rivals is vital for success. Thought leadership can give you that competitive edge; highlighting your expertise, making you more relatable to customers and boosting your revenue. Here’s our brief guide...

Facebook ads app on smartphone
10 October 2020 In Blog By Claire Hall

7 reasons why you should use Facebook advertising 

It’s no secret that getting your Facebook posts in front of your customers is hard work. Business pages are subject to Facebook algorithms that suppress the number of people who see your posts and make it harder to grow your audience organically. The only way...

The New Normal written against blue sky
3 October 2020 In Blog By Claire Hall

What’s the new normal for customer communications?

2020 has been a minefield for businesses as they consider the complex issue of customer communications in a pandemic. No one wants their brand associated with poor messages and inappropriate content. Early on, we stressed the need to be sensitive, helpful and engaging. Seven months in...

Project failure neon sign on brick wall background
20 September 2020 In Blog By Claire Hall

3 clues that your marketing strategy is failing

We’re going to let you in on a secret: marketing doesn’t always work. The important thing is to recognise when a marketing strategy is failing and refocus your efforts before they are wasted. So how do you spot when things have gone wrong and, critically,...

MENU