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Businessman putting a card with text Do you know your customer in the pocket

2 September 2020 In Blog By Claire Hall

Why building customer personas will accelerate your sales

Who is your perfect customer? What makes them tick? And, importantly, how should you market to them to maximise sales? These are all crucial questions business owners need to ask themselves. And building customer personas is the key to success. Why customer personas are important Understanding your...

1 August 2020 In Blog By Claire Hall

Why small businesses should invest in online PR

In a post-lockdown world, it’s clear that many of us will be living and working more remotely for some time. That means more people surfing the internet and browsing social media, and fewer people walking past traditional advertising points such as billboards, shop fronts and...

20 July 2020 In Blog By Claire Hall

How to use Google Search Console to increase your website visitors

Wouldn’t it be handy if there was a free tool that could help you read customers’ minds? Good news! When it comes to what they are searching for on the internet Google Search Console can do just this. And if used correctly its insights can...

25 June 2020 In Blog By Claire Hall

Context marketing: why timing can make or break your sales

Timing is everything when it comes to successful marketing. This is because the catalyst for turning your target audience into customers is their immediate desire for the thing you sell. You may know they need your product, but do they? This is where understanding context...

7 May 2020 In Blog By Adminamplify

Gain customer feedback to help shape your marketing and encourage sales

Taking action to gain customer feedback is another great way to get your marketing on track whilst you’re experiencing a bit of downtime due to the pandemic. The first rule of marketing is – know your audience; who are your customers? The next step is to...

26 April 2020 In Blog By Adminamplify

Increase your online visibility during COVID-19

A lot of businesses are turning their marketing budgets to increase their online visibility during the COVID-19 lockdown. This is because much of their usual marketing tactics aren’t practical right now and won’t deliver sales, but their customers are online in huge numbers for work...

18 April 2020 In Blog By Adminamplify

How to improve your website during COVID-19

For many businesses, the economic slowdown presents an opportunity to get their marketing ready for when life starts to get back to normal. One of the things you should consider is how to improve your website. Here’s a checklist of things you could do: Update your...

12 April 2020 In Blog By Adminamplify

Responsible copywriting during COVID-19

The coronavirus crisis has tipped the global economy and everyday life upside down. If your business is keeping going and can offer a product or service that is in demand – that’s great but how do you market it? Well, you need to be relevant while...