Social influencer

How to make influencer outreach work for your brand

Friends and family have always had an influence on our purchasing decisions. But as consumers spend more time online, word-of-mouth recommendations from digital influencers are playing their part in driving sales too. In order to develop successful PR and marketing campaigns, brands should now consider...


5 simple ways to give journalists what they want

Journalists have always been under pressure to tell the best stories quicker and in a more compelling way than their competitors. The advent of 24/7 news has only helped to feed the media’s thirst for the next headline. However, at times it can feel difficult...