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CEO

Dear CEOs – PR is your best friend, so use it!

Your PR department isn’t just for scandals, crisis and cock-ups – it’s there to communicate to the outside world and internally to your employees about the good and bad things that are happening at your organisation. Having said that, all too often PR departments are...

Customer got more ‘sauce’ than he bargained for

Food giant, Heinz has apologised after a promotional QR code on a bottle of tomato Ketchup directed people to a pornography website.The QR code was supposed to bring up details of a competition for people to personally design their own ketchup label. However, upon scanning...

Waterstones

How one tweet led to a literary ‘sleepover’

This is the story of how Waterstones turned potentially negative press on Twitter and beyond, into a PR success.It all started when American tourist David Willis found himself locked in the Trafalgar Square Waterstones branch in London, after employees went home and closed the store...

Sainsbury's

Live well for 50p more – brand management

The press office at Sainsbury’s HQ has been very busy managing brand reputation after a poster gaffe left some customers reeling.A poster encouraging Sainsbury’s staff to get shoppers to spend more was displayed in a window of a store in Stratford – by mistake. The...

Social media for SEO

PR is the new SEO

The latest of Google’s search algorithms seems to be the one causing the most headaches for SEO specialists, and this is because it focuses mostly on content rather than technical coding. This is an opportunity for PR specialists and copywriters, who are adept at developing...

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