Blog

Ask the Expert – PR for Small Businesses

I’ll be delivering a masterclass in conjunction with Get Set for Growth on 29 June and 6 July, titled ‘Ask the Expert – PR for Small Businesses’. I was thrilled to be asked by Get Set for Growth to do a public relations workshop and even...

PR

What’s the future of PR?

I largely work for small and medium-sized businesses, helping them amplify their brand and attract more customers. PR is an affordable way to raise the profile of small businesses and it has the power to reach a large audience, showcasing the business to its target market....

Social Media A&E

Amplify PR is presenting a workshop – Social Media A&E – about how to improve your social media for business on Friday 6 May at The Workstead, near Winchester. It won’t be the usual social media for business training session – this one is centred around...

CEO

Dear CEOs – PR is your best friend, so use it!

Your PR department isn’t just for scandals, crisis and cock-ups – it’s there to communicate to the outside world and internally to your employees about the good and bad things that are happening at your organisation. Having said that, all too often PR departments are...

Customer got more ‘sauce’ than he bargained for

Food giant, Heinz has apologised after a promotional QR code on a bottle of tomato Ketchup directed people to a pornography website. The QR code was supposed to bring up details of a competition for people to personally design their own ketchup label. However, upon scanning...

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