Content marketing
Share content about your brand and drive profitable customer action.Planning, creating and publishing great content about your products and services motivates people to interact with your brand, and it effectively does your selling for you. Content marketing coupled with great customer experience generates brand loyalty and word of mouth – the most powerful form of marketing.
Amplify PR loves content marketing – it’s the perfect output for our range of skills. We apply our well-versed expertise for PR, printed and digital media, video marketing, websites, blogging and social media to good use in order to develop great content that engages customers with your business, increases conversion and encourages recommendations.
You can work with us on a project basis or on a rolling arrangement, whereby we develop a content calendar and effectively generate all the content you need.
Top 5 content marketing tactics for lead generation
Landing pages
A landing page is a standalone webpage that is distinct from your main website focused on a single objective. Great for increasing sales conversion.
Social media
Social media allows you to reach an unprecedented number of target customers with information about your brand. You can advertise on it too.
Blogs
Blogs are published on your website and shared on social media. They educate your customers, build trust and drive traffic to your website.
Video
Video is the most authentic way to showcase your business. It’s becoming the most popular way to consume information online.
Email marketing
Email marketing is a targeted way of reaching prospects and keeping in touch with existing customers. It supports sales and builds loyalty.
95%
Builds trust
95% of customers consider brand content as trustworthy and it increases leads
90%
No hard selling
90% of decision-makers say they never respond to a cold outreach
61%
Buying behaviour
61% of consumers rely on content to research brands before buying
CONTENT MARKETING FOR OUR CLIENTS
“It’s an absolute pleasure working with Lisa. She brings an air of calm and assuredness to a side of the business that can often be pressured. Her expertise of PR and social media marketing is considerable but the real skill is strategising this for each individual product. The work she has delivered has transformed our approach to these challenges and with Lisa’s insight, I am very much looking forward to the journey ahead.”
Clive Mitchell, Brace Orthopaedic
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