Education clients
Amplify PR is an experienced education communications and content marketing agency, we can help you effectively communicate with your existing and prospective students, parents and other stakeholders. We specialise in helping schools, colleges and universities achieve their marketing goals, such as increasing student recruitment, building reputations, engaging employers and communicating research success.
Amplify PR works with clients in the education sector on ad hoc projects, provides ongoing communications and marketing support and also consultancy on all sections of marketing and communications.
Director Lisa Preston has worked in higher education communications and marketing for more than 12 years, namely at the universities of Southampton and Winchester. She leads a team here at Amplify PR who also have a background of working in the education sector, within creative design, social media, public relations and content writing.
WHAT WE OFFER
PROSPECTUS PRODUCTION
The prospectus is often the first impression that a parent or prospective student has of your school, college or university. We all know how first impressions count, so what does your prospectus say about your school or college?
Amplify PR has the expertise to plan, write and design your prospectus for you. We work to your brief and if you would like us to, we can also project manage the whole thing so you don’t have to. This can include the photography and printing, we have external relationships with suppliers who regularly work with the education sector – we get the quotes and make all the arrangements for you.
PUBLIC RELATIONS AND REPUTATION MANAGEMENT
This is a difficult time for education – the funding landscape is uncertain. What is certain is that you need to engage with your audience to attract more students and show them how you are a leading education provider and the right choice for them.
Amplify PR works as an extension of your press office, helping to write news releases and we provide support when you need it. We help you raise awareness of all the good news stories so you can build your profile, attract more students and communicate with stakeholders. Then we are also on hand for the bad news stories, helping you get your side of the story across and protect your reputation.
COPYWRITING AND CONTENT CREATION
Getting your key messages across is very important in the education sector and we understand your market and can hit the ground running.
Amplify PR provides a high-quality copywriting service for the education sector. We are experienced in writing for the following outputs and more:
- Prospectuses
- Brochures, magazines & newsletters
- Website copy
- Social media
- Alumni & fundraising communications
- Newsletters & emails
- Annual reports
- Advertising
If you would like to pass the whole project to Amplify PR, then you can. We can project manage the whole thing for you, getting it professionally designed and we have external partnerships with photographers and printers.
WEBSITE DESIGN
Amplify PR designs websites for primary, junior, secondary schools and colleges across both the public and private sector. It is your shop window, where prospective students and their parents will form opinions about your offering.
We work with you to plan your website and we can do the copywriting, design and provide the visual content, such as photography and video. If you would like us to, we can also project manage the whole thing for you.
Our websites are:
- Built and designed by an experienced & professional web team
- Responsive (suitable for viewing on all devices) & accessible
- Built in WordPress, a strong & reliable open-source CMS that gives you flexibility and control of your website content
- Designed for the end user and for SEO (Search Engine Optimisation)
- Written by professional copywriters, and the copy is optimised for SEO
- Designed to integrate with your systems, such as school databases and calendar
- Setup with analytics so you can track performance & make adjustments along the way
VIDEO MARKETING
Visual content is so important, particularly when communicating with young people who spend huge amounts of time watching video content online. A video is the best way to bring your school, college or university to life and show prospective students what it looks like and why they should choose you.
Amplify PR has the capability to storyboard, film, and edit high-quality video, including animation, for your website and social media. We also offer drone filming and photography – fantastic for campus tours and showing the scale of your facilities.
MEDIA TRAINING
Are you a head teacher who would like to do more to promote your school or perhaps you dread being rung up by a journalist? University academics are often called upon to offer their expert opinion on stories in the news, are you confident at doing media interviews?
Our media training is tailored to you and is offered on a one-to-one basis or in small groups. It provides tips and techniques on how to do media interviews successfully for print/online, radio and TV.
Sessions include:
- What makes a story?
- What the journalist wants
- Tips and techniques for print/online, radio and TV
- Practical training – radio microphone
- Practical training – TV camera (optional)
- Feedback on performance
START A PROJECT
We’d love the opportunity to discuss your next project with you or chat about your PR and marketing needs, so we can support you on an ongoing basis.
Feel free to call our office for an informal discussion or arrange a meeting. We offer a free one-hour consultation and this is how we like to kick-off working together. This way we gain a much better understanding of your needs and we have the opportunity to get to know each other.
Alternatively, send us your brief or tender documents via email and we’ll be in touch with a quote for your review.
CONTACT US
ONGOING SUPPORT
If you are a school, college or university in need of extra support on an ongoing basis, Amplify PR provides cost-effective arrangements to provide you with expert communications and marketing support when you need it. We work with you across the month and get the work you need doing – done.
The best way to get started is to meet us for a free consultation, so we can discuss what regular support you need, how we can help and confirm next steps.
OUR CLIENTS
EDUCATION SUPPORT FOR OUR CLIENTS
“Working in the education sector, drawing on Lisa Preston’s skill-set and experience in higher education and broadcast journalism has been hugely beneficial. Lisa has supported us with crisis communications, media training, copywriting, CRM, and proofreading. She brings ideas, achieves strong results and is a delight to work with.”
Helen Hatton, University of Winchester
MORE TESTIMONIALS
ARRANGE A FREE CONSULTATION
If you would like to talk to us about our services and how we can help your school, college or university – just enter your email address below and we’ll get back to you.