Building a personal brand has never been more important for business leaders who want to establish or expand their company. If you're wondering what a stand out personal brand looks like and how it can help then you have come to the right place. What is...
People like dealing with people - fact! And in the real world, none of us is perfect. So why do businesses try to market themselves as infallible? In recent years, consumers have become much more savvy. They know products are flawed, companies have had scandals,...
Many businesses are built around their founder - a champion for everything their company stands for and delivers. That’s why having a good personal brand is so important for small business owners. You want your customers to recognise you as the go-to person within your industry....
On 2 June, 16 people were injured on The Smiler rollercoaster when the train they were riding collided with an empty carriage on the track. The four passengers riding in the front were so severely injured, that two had their leg amputated. The devastating crash made...
The press office at Sainsbury’s HQ has been very busy managing brand reputation after a poster gaffe left some customers reeling. A poster encouraging Sainsbury’s staff to get shoppers to spend more was displayed in a window of a store in Stratford – by mistake. The...
