Brand Management Tag

Amplify your personal brand in five easy steps

Many businesses are built around their founder - a champion for everything their company stands for and delivers. That’s why having a good personal brand is so important for small business owners. You want your customers to recognise you as the go-to person within your industry....


Live well for 50p more – brand management

The press office at Sainsbury’s HQ has been very busy managing brand reputation after a poster gaffe left some customers reeling. A poster encouraging Sainsbury’s staff to get shoppers to spend more was displayed in a window of a store in Stratford – by mistake. The...